6 Actionable Tips for Branding Your Startup in 2020
Do the idea of starting up is lurking in your mind? Are you puzzled to strike out the right branding strategies that take your business to the next level? If you're pondering over any such questions, then you've landed on the right article.
With the advent of different technologies, the competition hasn't been this fiercer. In such a scenario, you need to have an out of the box approach to stand out. You must have noticed that certain companies have a rag to riches kind of growth curve. Have you ever thought how did they make their big out of nothing?
Well, it all boils down to branding your startup remarkably. Let me tell you — You need to build a branding roadmap for your website, no one has ever built. You need to have unprecedented strategies your competitors can only think of.
Before you scratch your head, Here are 6 insightful and actionable tips to branding your startup in 2020
1. Know the Basics
First things first. You need to know the basics. Otherwise, how will you scale up?
Brand personality: it is a set of traits like funny, caring, helpful, trustworthy, creative etc. It sets the premise for all brand communications. It helps your customer gauge what sort of brand you are.
Brand positioning:- Brand positioning works wonders for a startup like you. It lets your customer recognize your USP and differentiate you from others. It helps you stand apart from your competitors.
Brand Identity:- it's about how you want your customers to perceive you.
Brand image:- Brand image is the amalgamation of your values, beliefs, mission, and vision. It helps your customers to vet what impression do you carry.
While creating branding strategies, you must focus on building a personality that strikes the right chord with your customers. This personality will uniquely put you to grab maximum eyeballs.
Remember, to make a place for yourself in the market, you need to develop a unique and trustworthy brand personality that ultimately sets your brand image right.
2. Think About Your Target Audience
When starting up, you may have some idea about whom you should cater to. Who would be interested in your products or services? However, there are specific target groups that you might have missed. This could include people who might want to work for you, who wish to bring fresh ideas to propel your brand.
There are journalists, bloggers, and influencers that may want to feature you or collaborate with you.
In due process of service your audience, you might encounter customers that you initially didn't think of catering to. Hence, it's crucial to keep on open mind while defining your audience.
Also, ensure to keep your target audience in the center and develop branding strategies accordingly.
3. Access Your Brand Objectivity
You love your idea so much that you feel it can overpower unicorns and but do your customers feel the same? You might overlook your customer reactions like what is the brand about? How will it help me? Who are you?
To access your brand's objective right, you need to focus on providing a top-notch branding experience that includes your buyers' persona, its journey, and your product concept.
Develop a buyer persona. Always keep your customers in the center and build your brand on your customers' desires. Be a chick magnet for them and accordingly position your offerings.
4. Leverage Brand Storytelling
Stories have the power to invoke emotions. It can draw the required attention. Have a measurable goal and build your story around it. When crafting the story, keep in mind that what can potentially drive your target audience to you. And for this, you need to develop a kick-ass content structure. Develop a detailed structure comprising of things to keep in mind while adding the content, creating campaigns, and it's testing. A content structure gives you an array of opportunities to build a compelling story.
5. Leverage a Story Everybody Knows
You don't always need to do the job right from scratch. You can take inspiration from others and build a powerful, thought-provoking story that goes right with your brand image as well as appeals your customers.
6. Conduct Timely Audits
Once you've built a name for yourself and your business has been doing well, conduct a brand audit at regular intervals— ideally six months or every year. It helps you gauge your improvement and how well you've aligned with your brand's image. After all, your brand is the reflection of your values.
Branding your startup isn't a walk in the park. But if you have the right vision and strategies in hand, you will become invincible in no time. Stay updated, think creative, and always have an out of the box approach. That said, here are six tips for branding your startup. I hope you'll make the most out of it. All the best!