Evangelist Raza

Usman Raza is marketing specialist at Crawford and O’Brien. Aside from doing dental SEO and helping dentists get new patients, when not working there is 99% chance he is praying with his family.

17th Jan 2017

Understanding the Use of Influencer Marketing for Business Strategies in 2017

Just when you thought 2016 was big on influencer marketing, think again, this upcoming 2017 is about to explode on fire. Nowadays, influencer marketing is widely used in all businesses, as consumer’s use and trust social media in their everyday lives. When popular celebrities such as Selena Gomez promote and post a favorite beauty product on their Instagram page; consumers are more inclined to buy the product versus seeing an advertisement from the brand. Influencer marketing is the future and is a great investment and use of strategy for your business.