It is very tricky to close certain business deals over an email. Your same old sales pitch email template might just be the reason you are not garnering much out of your email marketing campaigns. A wrong format might ruin everything- even the chance that your future emails to the same person will be read.
According to a report by Campaign Monitor in 2016, for every dollar spent on email marketing, there is an average of $44 dollar return on investment.
With great ROI comes great responsibility to execute your campaigns well, and one of the most preliminary requirements of email marketing is a perfect sales pitch email and that requires you to back your decisions based on data.
According to Constant Contact, 49% of small business owners do not use email marketing data to assist with their email marketing campaigns because they do not know where to begin.
Now that is alarming because awareness is the key. Looking at the industry reports for how various email campaigns perform is a great way to begin and design your own campaign. While data is important for strategy, it is also important for your e-mail pitch- the kind of language, tone, format you use.
While you have to do your own research for your sector, this post will help you with the bet practices to design your sales pitch email template.
There are certain tips which have proved to be effective over the years that can be used to turn your cold contacts more friendly and responsive to your mails. Before sending any email template, it is important to understand certain guidelines which can turn everything around. Sounds good, doesn’it? Follow the tips below:
Quick helpful tips for designing an email template
• Creating dialogues so that the client could have something to respond to
• Being brief and straight to the point.
• Keeping your email template short. No one loves a long dialogue.
• Being bold and acknowledging it is a cold message. Your honesty might save you the time.
• Try and be personal enough to encourage the recipient to continue learning.
Statista concludes that the open rate for e-mails with a personalized message was 18.8%, as compared to 13.1% without any personalization in 2016.
• Make use of idioms. This helps maintain a casual tone and encourage more engagement.
• Get straight to the point and make it as powerful as you can.
• Suggest a quick 15 minute call or Skype. This helps you to explain your product in a better way and help you to close the sale faster.
What to keep in mind when sending a sales email template
Here are some important things a person must observe before sending your sales pitch email template to your audience:
No need for introduction
Most people who are familiar with email templates know the format. Email templates are characterized as brief and straight to the point. Therefore avoid introducing yourself.
Always send short emails. Honestly speaking, there is no one who loves reading long emails. This is because they are both annoying and time wasting. If you want to effectively target your audience, write short and engaging content which will encourage your audience to read more.
Always confirm you have used the correct format before sending any type of sales pitch email template. A person should start writing an email template with a brief greeting. The next step is to write a small engaging introduction followed by a short pitch. Lastly, write a brief call to action. As you write, please remember time is money. Try to be as brief as possible.
Save and send
Before sending any sales pitch email template, proofread through your content to ensure everything is grammatically correct. This helps maintain a professional reputation.
Over to you:
A good email pitch might make or break a potential lead. Pay special attention to your email because you will be using this template for hundreds of prospects.