No matter how futuristic your company website is, redesigning is imperative, and certainly do wonders for your business sale and growth. Embracing the plenty of changes happening every year, and the regular shifts in buyer Internet practice, it is pretty impractical for an out-of-date website to deliver the results that you aim to achieve.
If you recently launched your redesigned website, you would be eagerly waiting to see the results like the increase in traffic, sales and conversions. But this only happens when it's done right. Not always when a website redesign is done! The results can also be unfavorable, where business owners can lose a lot of their existing traffic, a lot that they earned day and night deliberately.
If your business website is one of them that got wrong redesign fix, read below for the possible things you might be missing out.
While website redesign it is very critical to set appropriate redirects. Failing to regard this step is one thing that causes a considerable loss in traffic.
In case you do not keep all of the website URLs the same, redirects are crucial. They help search engines, and browsers know where the location of the new version of each page – and if redirects are missing, it simply means the pages are not available.
Check the proper redirects for changed your URL structure or the pages that moved to new locations as most likely it is the main reason for the drop in your website.
And if you are uncertain of this issue, simply log in to the Google’s Search Console. Go to Crawl, then Crawl Errors and select the “Not Found” tab.
Any pages on your site that are without redirects will get displayed here.
Concerning to fix this unfix and recover your traffic – implement 301 redirects for every old page. Supposing no other issue exists, the traffic level will be back to normal in some time.
The structure plays a crucial role in helping Google index and understands the website, so if it severely altered during the redesign, be earnest to create a new sitemap.
The sitemap presents a primary listing of all of the standard web pages, and you can submit it to the Search Console to hasten the reindexing process and for improving your traffic.
Side by side to the sitemap, you’ll also want the internal links to revisit. The internal links of your website play a crucial role when Google indexes the website. If any of them refer to old URLs, this can also result in crawl issues.
In a few cases, the redesigning of website involves entirely fresh content. This is extremely a good act, but if the copywriter isn't aware of existing targeted keywords, it can be greatly disturbing.
If the website content is not drafted in a manner that includes the keywords that made the website ranked earlier, the visibility on the search engine will suffer for those keywords. Google’s algorithm is meant to produce the information that the users search for – and if that information is no longer available on your website, it won't appear in the results.
The soundest way to solve this problem is to hire a digital marketing consultant who can optimize the web pages as per your business target keywords. Also, refer to the old website backup - it will help you know which keyword defined which page.
It's indeed stressful if the traffic rates fall after the website redesign, but there are some petty things behind that your business website might be missing. If your business is suffering as such with redesigning of your website – or even something totally different – you need to rethink.