How Vikas Singh formed 'Next Is Best'

A story of a  small-town boy. Now traveling around the globe.

1st Aug 2017
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The transition from an IT engineer to an insurance sales agent then a call center executive. Not a very strong resume.


This really needs a serious explanation. Just to end the curiosity, now I am doing pretty well. But I had to stand for what I did.


l have started my career in 2010 as a software developer. My parents were not happy though because it wasn't the fortune 500 companies. Typical Indian parents so that's not their fault.


An epic statement was "unke ladke ne bhi b-tech kiya tha pata nai uska kaise TCS me ho gaya" and this was the every day's story.


When I was hoping that I will get some experience and switch to a fortune 500 company to make my parents feel better, suddenly the company has shut down.


I started to look for a job but didn't find something good. Now I have reduced the frequency to meet friends and family.


I sat at home for pretty 6 months and the only thing I could have done was reading blogs and books. That time was really tough. Though I was working on some small projects which I had got as a freelancer.


I have read somewhere that to be a successful entrepreneur you should be in some form of sales business. Otherwise, I had very bad impression about the sales job.


I joined an insurance company. Again I did something which "kisi k ladke ne nai kiya hoga" (Noone would have done after bachelor of technology).


My parents didn't talk to me for almost two weeks. That was the time when I needed someone to say, it's alright Vikas.


But I don't blame my parents, because so called concerned relatives were after their life for asking such questions - "beta kya kar raha h?" "Did he change the job?" or bragging about their son's or daughter's foreign trips.


But regardless of everything I decided to continue the sales job and learnt a lot.


But suddenly I have realised, in order to be good at sales you must have good communication skill along with great convincing power. Sounds quite regular huh!!.


I never wanted to join professional classes for this. Because of the obvious reason, 'money'.


I decided to join a call center and that was the free training class along with better salary from my regular sales Job.


So as per my knowledge and experience, I was on the right path but according to society, my career was going to end.


Don't think I was very brave. Even I was afraid many times of losing hopes in life.


I was totally cut off from my friends by then. I had a lot of time to learn new things because I was not focusing on promotion or any corporate luxury. I took almost 30k calls during my tenure and definitely became a pro.


Where am I now?


I am a professional Digital Marketing Consultant with 8+ years of agency experience. Over the last 9 years, I’ve worked with multiple businesses large and small helping them with their digital marketing needs.


During this time I’ve learned to implement strategic marketing ideas that generate high conversions. I’ve worked with various clients from e-commerce to restaurants, renovation companies, etc. I also work with professional Photographers.


I produce high quality content (Visual and written) for my clients and also review digital products on my successful blog nextisbest.co.in


Creating an ROI based marketing strategy or high quality content can be a daunting task. That’s where I come in. Whether you need to tweak and optimize your current strategy or to create one from the ground up, I can help.


Approved hero for my friends and family. :)

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