We are in the midst of a mediatic transformation: the era of large media consortiums that covered all the news is at its dusk. More and more we are seeing blogs and smaller, specialized publications deep dive into specific subjects, becoming hugely successful. Nowadays the average consumer does not spend the entire morning reading one paper, but rather he pursues a plethora of blogs and specialized outlets throughout the day. Also, in most cases, consumers create content.
It was about time a specific platform for home chefs, that celebrates original content, came around. Enter Niammy.com , the home chef network that allows its users to focus on what matters: their delicious creations. The idea that inspired Dovile Stankunaite and Evaldes Kiela was simple: stripping all the complications surrounding blogging and presenting home cooks with a well developed and designed product, so they could start a blog, create delicious recipes and share them with ease and elegance.
The brilliance behind the recently debuted blogging platform is its simplicity. Niammy is the place where home chefs come together to share recipes, follow other cooks they love and save recipes. In the words of cofounder and CEO, Dovile Stankunaite “Amazing chefs miss out on the experience of sharing their creations because setting up a blog can be challenging and requires some technical knowledge. At Niammy sharing your latest succulent recipe is simple. Also, the nature of the platform allows users to interact with each other and expose themselves to new content, exchanging tips, ideas and tapping into their creativity“
Niammy is fresh out of the oven, but the potential for a platform like this is evident, taking into consideration that the DIY market is valued at around 35 billion dollars Niammy is fresh out of the oven, but the potential for a platform like this is evident, taking into consideration that the DIY market is valued at around 35 billion dollars (according to Statista), and is only expected to climb. Thus, there is no question that this platform is standing at the door of a golden era of food bloggers and networkers.