LinkedIn is quickly becoming a gold mine for businesses that want to connect with more customers. For many of us, creating a profile is easy but combining the right set of LinkedIn marketing strategies can be difficult.
If you’re looking for strategies to market your business or yourself on LinkedIn, this article will give you some great ideas.
LinkedIn can be used to connect with anyone in any location as long as they have a profile on the network.
As of April 24, 2017, the social network has 500 million community members and looks like they're just getting started!
Growing at a rate of 2 or more new members per second, it won’t be long before they reach a Billion.
This social network powerhouse has replaced most business-networking events in most cities. Today connecting with other business owners is as simple as searching and joining the right social groups.
Before we get right to it, it’s worth noting that none of the following strategies will work if you don’t have an optimized profile!
You’ll need to make sure that your profile is complete and people can quickly identify these 3 things:
1. Who you are
2. What you do
3. What value you provide
Here are some proven marketing strategies that you can use.
When you publish frequent LinkedIn specific posts, you can grow your brand and connections very quickly.
The majority of business people in your industry won’t publish consistently unless you’re in a niche like marketing. Even then, most people just don’t publish articles on the platform often.
Use this to your advantage by consistently publishing. You’ll quickly begin to build authority, brand awareness and new connections.
The character limit for status posts on LinkedIn is 1,745 characters, which amounts to about 290 words.
People pay attention to status posts that are long-form if you’ve got something interesting to say.
You’ll need to break up your paragraphs so that the audience doesn’t feel like its too much text or overwhelmed for this strategy to be effective.
Also, your content must add value!
For example, you can write a 150 - 250 words summary of your most recent publication and provide a link to the full story.
Furthermore, you should make sure that your first sentence is interesting enough to keep the audience reading.
Use LinkedIn’s advanced search features to narrow down your search.
The advanced search filter lets you search by keywords, locations, company affiliation (past and present), industry, spoken language, education and interests.
This makes it easier for you to find people that are likely to buy your products or services. Once you’ve searched for your first query, the advanced search filters will appear on the right-hand side of the web page.
The filters box will look like this:
Use your company page to generate leads or promote your products.
You can set the background of your company page to something that promotes your webinar, product or an opt-in page.
You can use the business about section to lure users to your website.
LinkedIn cuts off your business information before the user get’s to see your website but this is not surprising. It’s because they want people to stay on their network, rather than exit.
So all you have to do is keep the text interesting enough to keep them reading until they click the “see more” link.
Look at this screenshot below:
You may have already noticed that’s exactly what the company in the above screenshot did.
Once the user clicks on the link, they’ll get more information like this:
Now they can visit your website with a simple click!
It doesn’t have to be your main website because it can also be a web page with an opt-in form or dedicated product page.
LinkedIn will also allow you to create additional company support pages called “showcase pages”. You can use these pages to highlight subsidiaries or sectors of your business.
To use showcase pages, click on “admin tools” at the right-hand side of your company profile and click “create a showcase page”.
Try to become a member of active groups in your niche.
Most entrepreneurs or business people know the benefits of group memberships but many do not participate in these groups enough. That’s why they may not see any results.
To avoid this shortfall, join groups that you’re interested in and willing make time to participate in.
Warm things up by adding a personal note to your connection invites.
By adding a personal note, you’re making a seemingly cold connection warmer. It also humanizes you and shows the prospect that you have empathy.
This improves how you’re received by the prospect and makes it more likely that they’ll pay attention to you.
Encourage all of your employees to create LinkedIn profiles and list you as their employer.
The platform will automatically add them to your company page as employees, providing that their privacy settings allow it.
Since every employee brings unique skills and personalities to the job, your organization can leverage this for marketing.
Empower your employees to share their insights on the social network. They can publish insights occasionally, join groups and share their knowledge.
They may quickly become your most valuable advocates.
Influencers are people that have the ability to influence the purchase decisions of others because of their perceived expertise or knowledge.
LinkedIn is a great tool for finding, connecting and interacting with influencers. These people can have a positive impact on your business.
Finally, just be human!
Genuinely share, like and comment on other people’s posts. This alone is enough to market most users on the network.
When you interact with other people’s content, their natural curiosity kicks in and they’re more likely to view your profile.
All right, there you have it! That’s 9 LinkedIn marketing strategies that you can start using today.