Disclaimer: This is a user generated content for MyStory, a YourStory initiative to enable its community to contribute and have their voices heard. The views and writings here reflect that of the author and not of YourStory.

3 most important things in SEO a business owner must keep in mind

In this article I will share the top 3 things that you need to keep in mind. It will assure that your SEO campaigns are result oriented and easy to track. 

SEO is not a new term. Each industry vertical has started taking benefits of the best SEO services. A strategic SEO campaign can bring great results and returns for a business or an individual professional. That’s the reason from an independent consultant to an MNC company have started leveraging the benefits of the best SEO services.

The individuals and companies often outsource their SEO projects to an SEO service company as there are many benefits of the same.

Explore top benefits of hiring an SEO company than an in-house SEO expert.

Of course, if you have hired the best SEO company then you shouldn’t need to worry about anything they will take care of required actions. However, if you are one of curious business owners who like to measure the performance and assure you are on the right track, then in this article I will share the top 3 things that you need to keep in mind. It will assure that your SEO campaigns are result oriented and easy to track.

1. Accounts’ setup

The biggest benefit of digital marketing over traditional marketing is that you can track the results clearly and easily. This can be done with the free tools listed below:

1. Google Analytics

2. Google Webmaster, now known as Google Search Console

These tools are available for free and absolutely secure. It will give you amazing details related to your website and it will provide clear metrics to measure the success or failure of your SEO campaigns.

You might already have set it up, but if you don’t wait any further. Even if you are not thinking to use digital marketing services in the nearer future, then also get these tools set for your business.

Apart from these two tools you can also get accounts for the following:

1. Bing webmaster

2. Google business listing

2. Website optimization

It is the first milestone in your online marketing journey. It is more commonly known as on page optimization. This is the most important step in SEO as it holds 50-70% weightage. You must hire an SEO expert to perform your website optimization effectively. It is a one time process and all webmasters aka business owners that have a website must invest in website optimization. Of course with time, the on page gets changed, but you will not need to perform these activities too often like, link building in the SEO. The core agenda of website optimization is making your website SEO and user friendly.

Read this article to know more about website optimization.

3. Regular SEO campaigns

Once you get the website optimization, you must start running some regular SEO campaigns on your website. If your budget is low, you can use limited content marketing such as, regular blogging or similar services suggested by your SEO expert / company. If you are ready to capture the market with good investment, then go for an aggressive SEO marketing approach. The ongoing SEO will give you great returns. The thing you must keep in mind is SEO is not a one time process. You can compare it with an analogy of regular exercise.

For better understanding, read SEO and Exercise

Of course, there is no side effect of SEO. If you stop SEO services, you will not get hurt. However, you will start losing the results you were getting from SEO such as, visitors, leads, featured mentions, etc. Thus, you should start investing in SEO once you are ready to invest regularly. And as I mentioned, the best SEO services give great returns so you will not need to worry about the ROI.

These are the top 3 things that you need to keep in mind for your website and its SEO. As a bonus the last suggestion I would give is hire the best SEO expert or company because doing no SEO is better than doing wrong SEO. Make sure you hire a right person to get expected results.

Hope this helps.

Having any questions? Leave it in comment section.


Updates from around the world