Local SEO coupled with SMO, the ultimatum to squeeze your online visibility to get hold of top organic search ranking over SERP fuels your business optimization
Online visibility ultimately entails higher search ranking to let you reach over your clients. SEO, or search engine optimization, is the desideratum to acquire top position in search engine result page. A company that wishes to stand out in the crowd and beat its competitors will have to keep working on its on-site and off-site SEO strategies with extra efforts. You can also hire SEO companies that assist you for search ranking optimization. Moreover, here are few SEO techniques to follow for rival over your competitors:
The page title and the metadescription that come up during a search result are the foremost to be gazed at and they should be engaging enough to your customers or clients. Hence title tag and Meta description should be well crafted with great attempts to frame it as a compelling, appealing and informative one. The limit prescribed for the length of the title tag is approximately 50 to 60 characters, while that of the description tag is 160 to 200 characters. So use this space sensibly.
WordPress provides SEO services in the form of emulators, like SEOmofo that helps to know - how a title and Meta tag appears in the search results and also the number of characters permitted.
Google is used extensively for local searches, so it’s essential to have your business listed correctly with the top directories for online business. Apart from the directories, you need to get the business listed with the local directory with the help of the Chamber of Commerce or your local newspaper’s website. Local SEO service provides a gigantic platform for small businesses that are targeting a specific region. The NAP (Name, Address and Phone Number) of your business should be consistent on citation data aggregators like Infogroup and Acxiom and the directories. Any mistake in the spellings or the phone number may cause Google to display inaccurate or no information about your business, resulting into mislay of your brand.
It is a ‘free’ directory, but it is worthy of separatel mention because of its offering that’s very huge in terms of the exposure. It is recommended to local businesses to claim GMB and ‘Bing places’ for their business page to avail the local SEO services.
To claim the GMB page, visit google.com/business and complete the verification process. Once Google is convinced that you are a legitimate business owner through its verification process, you can claim the GMB page. Provide the complete information about your business, working hours, acceptable payment modes and other details asked. Upload pictures and your company logo and list your business gaily.
Online reviews and feedbacks are fast gaining popularity for all business categories. In a recent survey it has been found that 7 out of 10 people will provide a feedback for your business, if asked. There are reputation marketing tools and software in the market that let to get proactive reviews. Apart from these, there are other social media platforms that help to monitor when your brand is spoken about. It is important to provide quick response whenever something is written about your company whether it is good or not so good. Facebook has also become an important promotional tool in recent years. Positive reviews have the potent to help in building goodwill for the business. For Social media optimization, you can also hire an SEO agency to assist you with the same for better result.
Structured data markup, also referred as schema markup or schema.org markup is added to your website’s code to provide more information with regard to the products sold, reviews received, services offered, etc. Your business rank could be higher by adding structured data markup to the site.
These Search Engine Optimization techniques, will definitely help you to improve your search ranking as well as usher more business that creates goodwill for your company. Keep your customer engaged and see your profits make surge.