EDITIONS

How Artificial Intelligence is helping businesses drive successful marketing campaigns

Aritificial Intellignece is embracing businesses and marketer

Rahul Pandey
4th Dec 2018
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Today, we’re being surrounded by Artificial Intelligence in almost every aspect of our lives in the form of smartphones, smart assistant, and self-driving cars.

In other words, Artificial Intelligence is taking over every industry and digital marketing isn’t an exception.

In digital marketing, AI is helping businesses deliver better customer experiences with personalized content in their mailbox or social media feeds.

Most importantly, AI can help you save time and resources for other important tasks. In short, AI is embracing digital marketing and marketers.

So, what actually Artificial Intelligence is?

According to Wikipedia, “AI is intelligence demonstrated by machines, in contrast to the natural intelligence displayed by humans and other animals.”

In simple words, Artificial Intelligence empowers machines to think and act like humans and even better than humans. It also helps machines in learning from experiences and deliver better output.

In digital marketing, AI-powered tools collect data from users through different platforms and deliver valuable insights that marketers can leverage to run successful digital marketing campaigns.

Here, you’ll discover how AI can help you drive successful digital marketing campaigns to grow your business.

So, let’s get started.

1. Analyzing customer behavior.

AI can help you analyze the data from your website and social channels and provides you with some valuable insights about the behavior of your visitors and followers.

Using these data, you can understand the buying and decision-making behavior of your target audience and potential consumers. Also, understanding your audience can help you design your marketing assets that can keep them engaging and generate more clicks on your ads.

2. Targeting highly prospective consumers.

By understanding consumer behavior, you can leverage Artificial Intelligence to target the most highly prospective consumers.

AI-powered marketing platforms like Google, Bing, and social sites offer you to target your audience on the basis of their demographic data like age, gender, profession and many more.

For example, if you sell luxury products then you’d like to reach the audience who can afford and are living the lifestyle that fits your ideal consumer persona. This is where Artificial Intelligence can help you reach such users more effectively.

3. Establishing effective communication.

Businesses can leverage Artificial Intelligence to establish effective communication with their potential consumers via email marketing and chatbots.

On the basis of consumer behavior, AI can help you determine the best time to reach them. Also, it can recommend the best subject titles, design, and content for emails that can catch attention and generate more leads.

Not only this, AI can help you interact with your website visitors to answer some basic queries instantly with the help of chatbots. Chatbots powered by AI has the ability to learn from user experience and find better and satisfactory response to their queries.

4. Relevant content curation.

If AI can help you understand your consumer behavior, it can also assist you in serving the most relevant content to them. AI can learn from users’ activity on your website and showcases the content in which they might be interested.

Ever wondered how YouTube creates a playlist of songs that you love to listen and how e-commerce websites like Flipkart and Amazon recommend you the products that you end up buying? It’s all being done by AI bots.

For example, if you run a blog, you can take advantage of AI tools to recommend relevant and personalized topics to your readers which will keep them stay longer on your website.

Wrapping Up

Artificial Intelligence is future and you might have observed from the above points that how AI can help businesses and marketers reach their potential consumers effectively and share lots of their time as well.

Artificial Intelligence empowers us to focus on the bigger picture and let it handle the rest itself. So, that’s my take on artificial intelligence in marketing.

If you’re a marketer or own a business, how do you leverage AI and where do you see its effect in near future? Let us know via comments below.

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