SEO is a continually changing game and we can expect more changes in the coming years (2019). So, it is a good idea to be prepared for these SEO trends to dominate the first page of Google make most out of your ranking.
In this article we are going to discuss some SEO trends that we can expect in 2019. So, let's start our list.
#1 Understanding your audience: Days are gone when ranking for the keyword alone is enough to generate traffic for your website and getting leads and sales from these users. It's time to understand what is user looking for in Google what they are searching before buying any product and services. What they want to learn about your product and services? How you can help them? So, in short you can say that you need to understand about the user intent to rank better and generating results from your ranking.
#2 Structure data markup: In the SERPs (Search Engine Result Pages) Google want to show more and more data that is accessible for them. Google can use their own meta description instead of your selected ones and also uses structured data to create rich snippets. So, you should add some structure data markup to make your snippets more appealing and eye-catching.
#3 Content is still the key: If you want to rank in Google then you need content and content will be the king in the coming year also. But with long 1000 to 5000 words posts you should also focus on create infographics, video contents, and another type of content that is called as animated infographic for your website. This will help you to get more social shares and links for your website. So, make sure that you will use the new content strategy instead the old ones.
#4 Try to build your brand: In Google brands perform better, so try to create your business brand by using and leveraging E.A.T. method. E.A.T. stands for Expertise, Authority and Trust. People will love to buy services and products from you if they see you as a brand. So to make your business a brand in online marketing you need to show your expertise and try to build more authority and increase your trust in your audience. This can help you to get more qualified leads and sales.
#5 Featured Snippets: Featured snippet is 0 position in organic results. So, you just need to find out if their is any keywords for which you can rank in the featured snippet. After finding the keyword opportunity for your website check if you are ranking for those keyword or not. If you are not ranking for those keywords then you should rank first try to rank for those keywords on the first page, because featured snippets are generated from the first page result.
These are the top five SEO trends that will continue in 2019. So keep your website ready for these trends will make sure that you will get high rank and more targeted traffic.
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