Voice Search-friendly Interface: Conforming the New Face of eCommerce in WordPress
In the past years, voice search has come up as the next big thing for eCommerce retailers. ‘Voice Search’ is slowly projecting itself in the market as a sole definition of future technology. Also, people are becoming more comfortable with voice search equipped technologies like ‘Siri’ or ‘Google
Assistant’ in their everyday life.
After noting this shifting trend of technology, many retailers are preparing for the implementation of same trend in their respective eCommerce websites.
As per Gartner report on this rising trend, “Almost 30% of the online interactions would be conducted without screen i.e. will take place by voice command by the end of 2020.”
Considering many more statements of experts’ many retailers have begun the preparations for voice search implications today in digital businesses. Till date, voice search technology is being used to carry out some simple tasks like knowing the weather forecast or playing songs, etc.
In the near future, we shall definitely be realizing purchase-based queries via this technology. Now the question arises,
How can you start optimizing your eCommerce website for ‘Voice Search’ now?
In context with WordPress powered store, we all are well aware that it is one of the simplest and flexible web platforms that can be easily enhanced with custom WordPress web design or development services along with adequate add-ons or plugins.
Now, if we consider enhancing its interface from the context of ‘Voice Search’, below are some of the tips and tricks that you can perform on your WordPress website:
- Stuffing long-tail keywords in content
Keywords remain the bridge between your offerings and customers queries always, no matter which method they choosing. Just like in traditional searching by entering some text in the search box, in voice search also they will be saying out words to instruct the system.
The only difference that will arise- the length of the keyword. Your users will definitely say longer strings of text to give commands. For instance, instead of using “pink tops” users may be pronouncing “do you offer any pink tops or any similar shade?”
Here comes the difference in stuffing keywords in your content. Try to use long-tail keywords in your website pages to serve this growing needs of voice search technology.
In addition to this, your SEO strategy will also suffer from the insertion of ‘long tail keywords’. Therefore, you are required to amend your SEO techniques accordingly.
- Working on ‘page load times
‘Page load time’ is a crucial element for any eCommerce success irrespective of shifting technological trends. Every smart SEO or performance hack expert is well aware of the fact that page load speed of any website helps you to grab more and more customers while ranking higher on different search engines.
As per many studies, it has been revealed that heavy load of content on your website or heavily done code on the backend or other irrelevant loads on the same contributes to the higher page load times. Having simple and easily digestible chunks of website content helps you to rank better on SERPs while getting listed on first pages.
- Structured formatting and schema
We all must have heard about ‘Featured Snippets’ that provides with authoritative and easy to understand answers to the end users when asked queries. And, a certain amount of voice answers provided by Google came via Google featured snippets.
Now, this clearly depicts that no snippets or bad snippets practices in your WordPress powered website will lead to poor or failed results to meet consumers’ expectations. In general, you simply need to understand the difference between typing and talking.
If you succeed in achieving so, you will definitely pave your way to digital success. At last, I hope that this article makes sense to your future aspirations on the path to technology exploitation in your business’ favor.