he growth of the ecommerce industry stays strong. As per some experts, ecommerce will surpass $2 trillion in sales in the next few years – it is the greatest growing and one of the most valuable industries.
With the emergence ecommerce development, online business owners have got great opportunities, and at the same time they need to make sure to continue adapting and be able to leverage the new developments in ecommerce technologies in order to make profits.
Below are some tips and tricks that can help you with launching your e-commerce website. It will not just help you choose the quickest and best way to get your website up and running, it will also set your marketing and SEO up for future success, which will increase your bottom line.
You have got amazing online store, a great product line, but still you need to put your sincere efforts to market your ecommerce startup to drive customers more and more. Strong marketing efforts help attract and convert customers, upsell and cross-sell, and generate repeat sales.
Marketing tasks like sending newsletters and following up on abandoned carts can be a tedious process, so marketing automation will be helpful to streamline these tasks. You can configure automation services to send out customized offers or newsletters through email or as push notifications on mobile.
Do not rush the launch
You make sure not to rush the launch of your website as it can be a big mistake. Though it is pretty okay to buy your domain name and throw up some kind of “Coming Soon” page, you must stay away from the big launch until you have started some significant ground work like SEO, content marketing, social media, paid advertising, etc.
Provide superior user experience
Ecommerce startups should understand that the industry has become more competitive. While building your ecommerce store, you must take care to offer great user experience. Your online store success depends on whether users enjoy using your website or not. By offering appropriate pricing, providing free shipping and making the checkout process simple with easy to use shopping carts, you can provide amazing experience to your targeted audiences. Make sure to work towards making the whole experience unique, smooth and hassle-free for end users.
Test absolutely everything
Testing is essential and important, before, during and even after you launch your ecommerce business. You must invest in testing, testing tools and analytics just think like your users and try figuring out what is working, what is needed to be fixed.
Customer support is a very important aspect of any business. Customer support generally comes in the form of chat widgets and email and messaging systems which allow customers to interact with live agents. A quick and fast customer support services are always a big plus for any business.
Stay on top of SEO
With the rapid growth of ecommerce economy, almost all businesses have their online store and these incredibly increasing ecommerce businesses certainly enhance the competition. So, it becomes more essential than ever to stay on top of search engines like Google in order to stand out from the competition and active on social media for your brand awareness.
Using advanced analytics tools, you can accurately track each customer’s journey. Trackers can now determine traffic sources and collect data on each click made in the store. These data can be used and analyzed in order to create insights on customer behavior and product and website performance.
By offering a personalized experience, you can flatter your customers. You can simply implement personalization by automatically setting language and currency changes based on location data and sending push notifications reminding customers of the items they browsed.
You can use customer data to improve their experience. You can enable your store app to display your customers a targeted selection of products based on recently viewed items. You can definitely enhance your sale from such recommendations. The combination of analytics and machine learning allows targeted messages and actions based on a customer’s historical information.
Finally, never stop developing. Technology, trends and customer choices change very fast, and so you must make sure to be updated with the latest trends and technology. You can hire an ecommerce development services to help you create your successful eCommerce business.
Handling Traffic Spikes
Spikes in between the website's traffic can surely bring down your business website, causing critical problems for your enterprise. To avoid this type of situation, you must have your website on more than one server. As your business grows, the need for advertisement and marketing of your website also increases. This will surely engage more customers on your website and generate high revenues for your business.
Developing your e-commerce website with cross-platform application development is the perfect option for your business. There are various consumers and vendors who are looking for buying options that are compatible with multiple platforms like iOS, Android, and Windows. Mobile app customization with cross-platform development is the key to success for the enterprise-level business.
Bulk, repeat and scheduled ordering
You can include automatization for the betterment of your customers. Some of your customers want to place the same repeated order every month. By deploying automation, you can help your customers so that they don't have to waste time in clarifying which product they want and which they don't want.
Multiple users and roles
You need distinct users to perform distinct moves. Roles and permissions will differ too. As an instance, a logistics supervisor can't location an order. What’s greater, s/he cannot even see what number of orders have been located, or what number of invoices went unpaid.
This manner you can make certain that the employees of your associate don’t get harassed or crushed with unnecessary data, and can focus on their commercial enterprise areas.
Personalization’s for the b2b e-commerce customer begins with custom UX layout. However, it is extra complex, but it’s essential in any e-commerce portal for b2b customers. The UX is one of this portal must shape the business procedures your companion. As an example, the workplace supervisor orders the precise quantity of products, the accounting supervisor pays the bill and the logistics supervisor agrees on the date and terms for delivery. The system should follow this manner and properly react to an expansion of moves through one-of-a-kind users.
Afshan Aziz is the founder and managing director of Nextyug India, a company renowned for its outstanding mobile and On-demand app development and web development as well as specialized in React Native, android, hybrid app and iOS app development. Nextyug Certified by NASSCOM, we want to upgrade the world of IT consulting and give it a face that boasts of excellence.