iCert Global, a edutech startup with headquarters in Houston, Texas, United Sates is both as an Accredited Training Organization (ATO) and Accredited Examination Centre (AEC)., offering its services across the world with prominent presence in 3 continents.
Besides, United States of America, they are very active in the United Kingdom, Australia, Singapore, Malaysia, India, and United Arab Emirates. The company’s footprints gradually are all over the place.
iCert Global is a Registered professional certification organization in the areas of Project Management [PRINCE2®, MSP], Service management [ITIL Foundation, Intermediate, MALC and Expert Track], Quality Management [Six Sigma Green Belt & Lean Six Sigma Black Belt], Agile & Scrum [CSM, PMI-ACP®, CSPO], Big Data, Hadoop, Digital Marketing and Emerging Technologies.
Drop in the drop-outs
The founding thoughts of iCert Global were primarily connecting the corners of the globe in imparting exceptional education at remarkably low-prices. Cost was a critical criterion that hindered the aspirations of many students. Many dropped-out unable to bear the costs. Thus the skill gap that existed started spiraling that today there is an acute shortage or skill-deficit faced in the industry. In bridging the gap iCert Global imparts quality education at affordable costs, and brought down the drop-outs, who can eke out a living with core competency in their chosen field.
Striking Success Rate
There is no service provider in this space with a success rate of 99% and that’s achieved and attributed to customer-centric focus, and result-oriented approach.
The company built itself to its present stature because of its credibility in delivering the customer’s needs. Every customer is a brand ambassador, and it’s not just about completing a training but upgrading and reskilling. More than a cosmetic facelift by certification, the content and training instills confidence to carry themselves to face the challenges and find solutions
There are three modes of training and customers are offered the choice their means. Some prefer classroom, some virtual online class or eLearning. Some even solicited a mix of classroom and virtual online class so that their scheduled programs can run as planned. All such requests are accommodated on the principle that customer’s interest comes first.
It might sound strange but we do personalize the courseware should customer request. For example, if the batch is of Insurance background, then the courseware is altered accordingly by employing examples and case studies pertaining to ‘insurance’ so that the learning can be actually applied in real-time job scenarios.
There were instances when the class requested to spend more time on a particular topic or subject and go easy on other chapters that they are already comfortable. It’s this kind of customer engagement that proved to be the differentiator.
Post training support:
iCert Global positioned itself as unique by effectively managing the post-training phase of its participants, often willing to walk the ‘additional mile’. Anyone, for reasons beyond control, is unable to appear for a scheduled exam is permitted to sit in the next possible date without any additional charge. Some even request for revision, which too is offered as courtesy, with no fee charged. There are more ways of making money, but earning a customer’s confidence is the spine and soul of the business. iCert Global never flinched or failed on its core value of earning customer’s confidence through continuous improvement and innovation in its delivery methodology.
Repeat audience or retention:
A new customer is more expensive than a repeat customer goes the line. Most of the participants enroll for advanced levels. Someone signing up for a ITIL Foundation, after successfully certified will request to register the next grade or level. The success rate is underscored by the testimonials by the repeat audience who are willing to invest their time and money.
A customer approaching us should never be in a doubt or dilemma of ‘will I get or is this possible’. Customer satisfaction is ultimate litmus test, and so far we have not fumbled if the growth is anything to go by. Register a modest figure in the figure and growing by 200% and accelerating the pace to post 400%, the year on year growth is a telling testimony about our success.
These are some of the noteworthy factors that accorded iCert Global with the award of ARCH of Excellence 2016 by AIAC.
icert global aiac award
Stories by Abdul Rahaman