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How to Develop a Mobile App that Makes Customers Happy

With today's technology it is relatively easy to create a mobile app, but ultimately what turns to be challenging is the process of making sure that it serves a purpose, it has been made for and is successful in receiving positive feedback.

The world of internet has witnessed a huge transformation over the years, with mobile apps conquering the place which was once solely owned by websites. It won't be wrong to say that today mobile apps are equivalent to what websites were back in 2005. Back then business enterprises were putting their level best efforts to rein the marathon heading towards web addresses.

And now today, we can say the same for mobile applications. For people, mobile apps are more than just some kind of funny games they play while waiting for something, or that helps them in reaching a new restaurant. Mobile apps are very crucial for business and they are having an incredible impact on almost every industry.

It was just a few years back that mobile apps had arrived and so they were new, and people were getting used to this concept. Thus, at that time we didn't see many companies actually having a mobile app. However, today on the contrary mobile is mandatory if you are keen on having any kind of reaching power.

A report shared by a website, says that consumers spend 90% of their time in mobile applications as compared to mobile websites.

Well, this remains to be just the one side of the coin, as on the flip side we have something that could prove to be a nightmare for your business. Google has revealed in a report  that 25% of installed apps never get used, whereas 26% gets abandoned post the first use.

So, what's the reason for this uncertain behavior?

Often it is quoted that "poor experience" leads such type of user behavior. However, this term itself holds various other facts inside it. Hence, the list comprises of poor design, irrelevant content, poor performance, too many notifications/ads, etc.

Now here we have a few tips that can help you in making your customers happy as they use your mobile application:

Let's begin the journey

So you have a startup idea in mind, but what next?

Well, a lot needs to be done, and before you decide to move ahead, it is imperative to make sure that you have an already inbuilt entire idea for all the possible outcomes related to your mobile app solutions in the near future or on a long-term basis.

After the research and analysis part is done, you can get set with all the associated planning processes. The reason why you require doing a study here is that the information collected can be further utilized in molding your app into something that satisfies your users.

Next… comes Planning

At this stage when you require utilizing everything you accumulated above. You need to put together the paperwork and scrutinized thoughts so to go through them symmetrically.

Do a detailed study concerning your competitors, while keeping your target audience and their likings in mind. It really pays off to include features that your competitors have not included and are lacking in their products.

Along with it, look for a mobile app development company that is comprised of a team of skilled mobile app developers and analysts that delivers you with the quality stitched and feature-rich mobile apps. Hence, plan the execution of your app with the strategic approaches in order to make it user-centric and consumer loved.

So, all you need is a team of mobile app developers that work on your project with the same passion as yours in order to deliver the seamless and unbeatable product.

Design and Develop a Mobile App

Once you have found the right mobile app development company for your project, it is the time to discuss your entire plan with them. Keep them in the loop regarding your expectations with the application and the gap you desire to fill in.

Accordingly, the authorized team is going to create the wireframe for your mobile application. Once the wireframe is prepared, work on other crucial aspects of the mobile application is initiated keeping your target audience in mind. This is quite a crucial step for your mobile app success, as it helps in creating the better user interface that is directly proportional to a better user experience.

Marketing

Marketing of a mobile application takes place in two steps: pre-launch and post-launch.

At the first stage, you require marking your presence at various social platforms keeping your target audience in mind. Here, the screenshots and some videos of your app can be shared, along with the stories related to app creation, how the idea was converted into a product, and eventually, you can turn them towards your app's landing page.

As we move ahead, comes the post-launch marketing, where you will be repeating the above steps while increasing your rate of interaction. Look for new and appealing ways to attract your customers, while making the gamification and rewards the major part of them.

Work up to mark your entity

In case you think, that your job is done once your mobile app is launched, well, then you are on the wrong track. In fact, it's time to get all geared up as finally, you are in the huge world of mobile apps.

You need to make the best efforts possible to mark your entity as a digital envisioned as only then you can sustain for a longer period and earn a good name. Regularly respond to your user feedback, and ensure that necessary actions are being taken for resolving their issues.

At the same time, study the market patterns, user reaction, and their response regarding the experience with your app.

With these tips in mind during the mobile app development process, you can surely make your customers happy. Besides, there are few other things as well that you must keep in mind:

User Interface

Starting right from the beginning, a user interface is the most focused area. It is the very first thing a user sees as they open the app, and it is also something they get to see most often even afterward. The concept is just basic, and it is to make people comfortable and adaptable in a certain environment. After all, users will not feel like sticking to your app if they are offered with something strange or unappealing. Being original works best, but never overdo it and do not branch out from the usual elements that people are so used to see in a particular type of app. Hence, it is vital to creating an optimized balance, for engaging the users.

Loyalty points & Rewards

Many business offer rewards to customers for simply being their customers. It happens very often that customers go back home with some special gift. Well, the idea behind it is to make the customers feel appreciated and happy with the brand. These rewards could be big or small, depending on how frequently the customer uses an app. You can use the point system in a manner that user gets to score points for various goals or achievements. Once the milestone is attained, the user can use those points to translate them into the discounts in order to avail a particular brand.

Social Media Integration

The role played by social media in today's digital environment is not unknown. People like connecting with their friends and family. So, is advisable to integrate the social media aspect to the platform, which enables your users to share their accomplishments or progress in the app on prominent social media platforms. This might even urge more people to download your app.

Leaderboards

Just as the social media incorporation, leaderboards could also be a great addition to an app in case it serves the app in a more relevant way. If this holds true, it enables the users to compete with their friends directly as well as gives them regular updates on how they are performing in that particular challenge. This certainly appeals to the competitive nature of a human and encourages more and more people to use the app more often.

Final Note: 

With today's technology it is relatively easy to create a mobile app, but ultimately what turns to be challenging is the process of making sure that it serves a purpose, it has been made for and is successful in receiving positive feedback.

In case mobile app developers  fail to design and implement solutions that keep users satisfied over the course of the app's lifespan, then there is a high certainty of the app to fail. It is just not enough to create an app that is useful, but it must also allow the users to complete any activity simply in a way they require. 

This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Arun Goyal is Founder at Octal IT Solution. Technology innovation and trends insight come easy to Arun with his thorough knowledge in the domain. A leader in his own rights, his grad-friends see him as an avid researcher and a technology evangelist. See him talking about ideas, trends and technology as a part-time author.

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