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Whether your business will survive or die with social media 

It is needless to say that Social media platforms are vital for every well-running, upcoming or left behind the company to promote their products or services and the same has got a far reach beyond our imagination, and that too at the rocketing speed.

But have you ever stopped to think whether every post on social media is sure to get you what you had dreamt of? OR

You will have a satisfactory number of the customers immensely loyal to your brands! OR

Do the social media have any negative outcome?

Every business needs to keep in mind well that a single displeased or annoyed client or customer can cause you a big loss. This can and is obvious to occur as one cannot please all at all the time. What you are supposed to do is to plan well your digital marketing strategy considering the mindsets and habits of the customers or clients who regularly visit your website. Before we go into the details of the negative impacts of social media, let us see what Amy Jo Martin says, 

"Social media is changing the way we communicate and the way we are perceived, both positively and negatively. Every time you post a photo or update your status, you are contributing to your own digital footprint and personal brand."

Let us have a look on some of the impacts of the social media that might hamper the growth of your organization or may not get you the anticipated results:

An unplanned marketing strategy is good for nothing

The process of planning begins with the concept of a product or service in the mind of an entrepreneur. Hence, so far as the digital marketing planning is concerned, it is up to the peers to think out well a visionary path of promoting the product as every single needless posting is sure to award you negative or unpleasing comment. 

Analysis of the negative reviews by the visitors

If you wish to win the battle, you need to learn welcome the odds and unfavorable. Yes, it may seem to be strange to someone yet it is so. It would be better to develop an art of listening to what your clients or customers have their say about your product or service.

You need to be a part of the group, forums, webinars etc and are required to map up the track on which the trend is heading towards. Why some like your promotion and why some have hardly any time to throw a glance at your product.  

Plan well for the over-trafficked website visits

What online business has made it easy and costless for everyone is the interactions like sharing, posting, liking, and commenting. As a result of this, there are hundreds of thousands of the effervescent posts on various platforms. The outcome of this boon has resulted in the spamming of posts and undesired emails.

As a prudent strategist, you need to plan your strategy in such a way that you can reach your targetted customers with some thought-provoking ideas, write-ups or graphics and that which can award you a handsome return.   

Whatever you post is always irrevocable

It is perhaps now one of the biggest questions being faced by most digital marketers,

"What to post every day?"

Left with no other option and loaded with the habit of visiting and posting something on social media platforms, sometimes, it happens that either some useful or confidential or some irrelevant information is posted. This is the area where you need to take care of and to equip your team with a healthy mindset to have a close look at the stuff going to be posted.

It has been observed that it is the least engagement on the website that has not churned the expected results. Now, it is imperative for you to think deep that;

1. You need not post every day whatever comes in the way.
2. You need not expect that client conversion is sure to take place due to post.
3. You need to look at the increasing or decreasing graph of the visits and the reasons associated with it.

And last but not the least - Never make digital marketing a monotonous or routine process. Instead, try to make it more innovative and exciting with some new ideas with the help of full-service digital  marketing agency, new areas of knowledge and some genuine graphics, charts, and figures giving a truthful insight on the product or service you are promoting.

This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Chirag is a Co-Founder of Digikonn, a digital marketing company rendering their services in the areas of branding, contents strategic planning, digital marketing and conversation rate optimisation. Chirag, with an experience of 7+ year in the IT industry as a senior digital marketer, has rendered his services to various industry verticals as a digital marketing consultant and thought provoking articles on various channels are there to his credit.