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3T’s of Email Marketing

Some very important facts and tools of Email Marketing

Email marketing is one of the important forms of direct marketing. 52% of US mobile phone owners use their cell phone for checking emails [6]. Here are some important facts, tips and tools that I have listed about email marketing as 3T’s: T1, T2 and T3.

T1: Tips and Stats

A)  33% of email recipients open email based on email subject line (Convinceandconvert.com).

B)  Email subject less than 10 characters has an open rate of 58%. (Adestra July 2012 Report)

C) 64% of people open email because of the email subject. (Chadwick Martin Bailey)

D) Emails sent on Monday have highest ROI (Experian 2012 Q4 Email Benchmark Report)

E) Social sharing button in emails increases its click through rate by 158%. (GetResponse)

F) For B2B, the email subject lines having either “money”, “revenue” or “profit” keywords performed the best. (Adestra July 2012 Report) [5]

T2: Tools for email marketing

1. InfusionSoft [1]: Easy to use and fast to incorporate with a CRM. A very smart automation tool for email marketing.

2. GetResponse [1]: A very popular email marketing tool for small businesses. It integrates with Google docs, Salesforce etc.

3. Mailchimp [1] : A very simple and easy tool for email marketing. It integrates with most of the other marketing software. Easy to track and analyze results with one click. It’s a must have for any small business that is just starting.

4. Aweber [1]: This email marketing tool automatically engages with subscribers and sends autoresponder messages. It is a well established tool within budget.

5. ActiveCampaign [2]: Mobile friendly sign up box and easy segmentation on the basis of region, age, gender etc. It is a combination of email marketing, automation and CRM. It integrates with third party softwares like WordPress and it has the sms facility for follow up.

6. ConvertKit [1]: Best for bloggers and LMS businesses. This tool is very fast with some very interesting features like automatically resending emails for unopened email addresses.

7. CampaignMonitor [2]: This tool makes your email more personal. It has easy ways for A/B testing, tracking and social sharing tools.

T3: Trends for email marketing

A) Contact list segmentation is a very important factor and its no longer optional.

B) Personalise your email according to subscriber’s segment.

C) Automate your emails

D) Mobile communication is an important factor so make sure your email content mobile friendly.

E) Video integration along with content can boost the email open rate.


Source: www.digitalasif.com

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Former CEO of GBIOFIN and currently Cofounder of upcoming 2 health start ups in Silicon Valley. Asif holds a graduate degree in Bioscience Management from Keck Graduate Institute, Ca. He has 6 years of entrepreneurial experience and has worked with several healthcare and medical device companies based in USA and India. He has an extensive experience in all facets of Digital Marketing, Market Research, Business Development and Animation. Verifiable proficiency in turnaround management, increasing revenues and bottom line performance through aggressive marketing and management initiatives.

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