Ad fraud and inventory quality are interrelated properties in the world of digital-based promotions
Beyond just the basic façade of fraud, low-quality inventory impacts negative brand associations, perception, inaccurate viewer data, and wasted human effort are some of the things that are plaguing the digital industry gravely. While consumer-facing information technology grows and improves, providing brands/organization with exciting new ways to interact with the world, they also open avenues for fraudsters to become more sophisticated. Yet, new ways to prevent fraud are coming up with advertisers/agencies resorting to the following methods:
• In-house Antifraud Filters: Modern-age Anti-Fraud Filters considers all the abnormalities associated with UserID, Timestamp, Session time, IP, clicks, browser & a lot more parameters while checking traffic quality. This gives advertisers the capability to block
• 3rd Party verification partner: Advertisers often enlist the help of 3rd party verification partners to leverage their technology and understanding of the ecosystem. These 3rd party verification partners connect with the advertiser’s ad server/bidder through cloud end point. Due to this server to server connection, verification partners provide
• Human Audit: Agencies/
Although the internet will never be 100% fraud-free, constructing a safer experience for users and brands is a goal the industry as a whole can get behind. As digital ad budgets grow and more money is put into programmatic campaigns, advertising tech providers will play a role in creating a brand-safe and confidence-instilling environment for both advertisers and consumers to thrive.
By Mr. Raja Chakraborty,
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