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Search Engine Optimization: A beginner's guide


Search Engine Optimization is the main tool for increasing visibility of a web page or a website in search engine results. It is an important method of online promotion where a website or a web page is made visible in the first page results in organic or natural search results of popular search engines such as Google, Bing and Yahoo!.

By doing so, the one featuring highest on the list gets more online traffic and thus gets the intended results as expected. Over the past few years, SEO has become an important part of any company's online marketing strategy.

How Search Engine Optimization Works?

Search Engine Optimization works in multitude ways. The main aim is to attract search engine crawlers for proper indexing of a web page. Also, meta-tagging is done which intends at not allowing search engine crawlers to discover certain pages which are not meant to be revealed such as login specific pages and so on.

Search Engine Optimization is not confined to a website content only. From the content of a web page to its description, from blogs & articles that are published online to optimization of social media pages and RSS feeds, SEO is omnipresent in every aspect of internet marketing.

By analyzing the most popular and repetitively used keywords, SEO strategy is formulated and specific keywords are inserted and tagged in the web page to help in indexing and to promote a website in the best way possible.

Enterprise Web Cloud, web designing and web development studio based in Brampton, offers comprehensive SEO packages to fully utilize a website's online potential. We design our SEO Packages while keeping in mind specific needs of diverse businesses.

Our SEO Packages include Social Media Marketing, Social Media Optimization, email marketing and all other aspects of internet marketing to speak of.

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