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Referral Business Matters 

Experience about Building Your Referrals Business

1. What’s Your Target: In commercial world of business, results are measured to improve on performance. Check the matrix of last 3 month of total business you got – identify the source and categorize – how much you got form your reference. Make sure to set a target for referral business. For Example – 1 5% or 10% increase in referral business over month on month or in next 3 months.

2. When: Timing: It’s quite important to get more referrals from your client but timing is crucial. Most advised time is – when your client is delighted because of your service or engagement with client, ask for it. It’s advised not to ask for referrals just after the sales. It’s my experience that – client automatically refers business. Give your clients time to experience your service or product before asking for a referral.

3. Whom: Top 15 to 20: Every shining stone is not diamond and every yellow metal is not Gold. Not all customers are referral candidates. Post deliverable, do a survey question and make sure to put a point – do you prefer to refer us to your network? If says – Yes – try to connect with them. Find the top 15 to 20% of customers that are happy with your business and ask them for referrals. Validate & make sure that your client network has the type of clients you want.

4. How – Give & Take: In the world of offers and combo offers or extra benefits – make sure to give your clients extra service and follow-up support before asking for referrals. When you give willingly to your customers, they will return the favour.

5. To ask from - Type of customer: Communication is very important. Inform your potential referring clients about the type of customers you want to serve for. Provide clear details of the customer demographics, age group, region, religion will help your referral marketing.

6. Process - Rewards program: Schedule & plan standard referral program. Don’t try to save your 10% or 15% or the referral share to your customers in what ever way. But the benefits should be tangible. Provide special rewards to your referring customers on a regular basis. If a customer provides you with five sales, offer them something special, for example discounts.

7. Business EtiquetteThank You: Say what you can do & do what you say. The three traits for business success are: turn up on time, do what you say you are going to do, and say please and thank you (especially when you get the business). No gap between words, action and business etiquette.

For more reach me @ www.shakirali.in

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Passion is Digital, Digital is Enterprise...so am Digital Entrepreneur .... :)

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