September 16, 2017
Dreaming to be the master of your own small business? Well, retail start-ups are exciting, giving a taste of freedom to the owners. But retail is a competitive world and to develop and sustain as a start-up business it is tough. Besides retail shops, there are online shopping stores with which a startup must compete.
Let us check out 5 ways which can help a retail start-up become successful.
I. Engage with a big brand
Tie ups with larger brands can be a good option for start-ups. Sell your products through online stores like Amazon or Walmart. How does this help? As a new comer, you may not win the trust of consumers at one go but customers are already convinced about the credibility of large online stores. So, use these online channels to get customers.
Another way in which getting engaged with large retail stores help is that people can compare and buy. If customers visit your website or shop they have limited options but if they visit Amazon or Walmart they have more options to select from. So, the probability of getting more visits to your product is more when engaging with a large retail store than at your retail website.
Last but not the least; you get more potential customers to these websites. Sites like Amazon and Walmart highlight products which are as per the budget of the customer and hence your product is highlighted whenever the criteria match; generating more sales.
How if you just have a physical shop? Try to get your shop within a shopping mall. As stores getting into shopping malls must fulfill some basic criteria, people have more faith in retail start-ups located within a shopping mall than an independent one.
II. Produce a quality product
There is no alternative to getting good sales than producing a good product. If you want to succeed as a retail start-up then pay most attention to your products. It is said, ' the first impression is the last impression.' Hence if the products are of bad quality the chances of getting more sales in future is less. Hence if you want to win the trust of the customers you must sell quality products.
Moreover, if people are getting high-quality goods even delay in delivery and limited availability does not matter. So as a startup if it is taking time for you to settle down and take care of all aspects of your retail start-up, just ensure that the products satisfy the customer.
III. Be good to your customers
Customers know that you are a start-up and hence they know there will be minor faults from your end but what they do not expect is bad behavior. An excellent customer service is the USP of a retail start-up. Prompt response to customer queries and good behavior is important to get loyal customers.
Another aspect of getting more customers is creating a positive vibe among the existing ones. If they get good customer service from your end the word will be spread amongst the others.
Thinking that how to provide prompt solutions with limited resources? Well, empower your employees. Let them own the issues and resolve these on your behalf.
Yes, this is another great way to succeed as a retail start-up. If you enter the market with a brand-new product which comes with unique features, the chances of getting more customers are higher.
People gradually get bored of the same items available in the market and look for new items. So be creative to attract more customers. Do you lack new ideas? Revive the old ones. This is another way to spark interest among the customers as a newcomer.
V. Identify your customer base
Research the market well before opening the retail start-up. What do people want? Will a corner shop help or you need to be at the heart of the town? For example, a straw-hat store will get more customers on a sea beach, a bookstore will get more customers near a school or college.
Identifying the customer base is also important while fixing the price of the product. If your retail start up is related to a luxury product you can keep a high price but if not keep a nominal price for your product. Another good idea is to be flexible in pricing and cater to a wide customer base. Keep different types of products which can be used by consumers of all levels.
Last but not the least; go for aggressive promotion of the products both online and offline. Let your customer base know that you are in the market with an array of goods within their budget. From television advertisements to social media, present yourself in front of the whole world to get more customers.
Hence a successful retail start-up is possible just by following the market and strategizing well.
Stories by Rupal Agarwal