Do you run a retail store? Do you want to increase your sales? Yes!
June 17, 2017
As a store owner, your top priority is to bring in customers. But how can you make this possible? In this competitive world, it’s not easy to get a customer.
In this story, you’ll discover 3 proven ways which will help you to boost sales of your retail store.
Digital marketing is a powerful tool which helps you to reach the target audience, engage with them, and deliver your message.
It’s a kind of pocket-friendly marketing strategy which will generate potential leads for you. It’s all about attracting customers to your store, not interrupting them.
Digital marketing is the growing industry.
the U.S. spent $59.82 billion on digital advertising in 2015 and spending is expected to reach $113.18 billion in 2020! (Source)
There are different digital marketing channels out there:
- Content Marketing
- Social Media
- Email Marketing
- Mobile Marketing
- PPC campaigns
Let’s consider a scenario, John is a retail store owner who was struggling to get customers. He spent a lot of money on traditional advertising, but no results.
His friends suggest him to adopt digital marketing. First, he did some research and identify the needs of his target audience. He started crafting problem-solving and engaging content. He started using social media to distribute content and engage with followers and potential buyers. These efforts help him to get a fair amount of subscribers and now he started sending relevant and engaging email campaigns to subscribers. Email helped him to build a good relationship with prospects. And finally, John did turn these leads into paying customers.
Digital marketing helped him to save his money and make a great revenue.
Do you want to make your customers happy?
A BIG Yes! We all do.
Incentives are great, they make people feel important and happier. We, humans, like surprises and free gifts.
You get a customer and close the deal, but you’re not done yet. It’s time to delight your customers. Always Remember, happy customers, are the best promoters of your store.
According to statistics, it’s 6 times more expensive to win a new customer than to retain an existing one.
Send surprise coupons, deals, Free shipping, and special discounts to keep their loyalty to you. Coupons and rewards are the great way to attract new and existing customers to your store.
According to a study, 4 out of 5 shoppers stated they regularly use coupons for their shopping.
It’s time to plan a coupon strategy that will help you to make some numbers and customer loyalty.
Share your offers and discounts on social media. Send email campaign to subscribers which include a special coupon code.
Don’t just put codes on your website but you should also consider putting your coupon codes and discount deals to other websites that help customers to find out the information of available offers.
Do you know what’s your most effective weapon? A great customer service!
Customer service is the key to driving sales. It’s your job to connect with your customers, understanding their needs, and give them what they want. Because your store success depends upon your customers.
Let’s access some stats here:
88% of buyers will pay more for a better customer experience.
Customer service interactions over Twitter have increased 250% in the last two years.
According to Forrester Research, 77% say that valuing their time is the most important thing a company can do to provide them with good online customer service.
So you must value your customers and provide them the best experience through the phone call, email, live chat, social media, and in-person.
Micah Soloman, Speaker, Customer Experience Consultant and Author said that,
“Today, all customers care about is how their fellow humans, online and off, have been treated by the humans who work for your company. This is the reality of our new, customer-driven world.”
Customer service has become a new marketing tool. Customers are the greatest asset of your business and It’s your job to help your customers and keep them happy.
I hope these ways will help you to build a profitable relationship with your customers and boost sales of your retail store.
What do you think? Do you use these tactics? Or do you want to share your favorite advice here? I’d love to hear from you.
Stories by Megha Parikh