October 30, 2017
Everyone knows that this is a consumer driven market. Customer satisfaction is necessary at every stage in the business. This includes right from conceptualization of a product design to the final implementation of the project. Customers can have some fantastic ideas. This is because they look at issues from the customer’s angle whereas the businesses look at their products from the commercial angle.
Customers have a knack of finding out the shortcomings of any product you launch in the market. One must say that there has been no perfect product that has ever been launched. Every product or design has some fault or the other. Of course, you cannot please all the people all the time. Otherwise you end up with the fate of the man and the son who lost their donkey on their way. You have seen this story in one of our previous blogs. However, one should analyze customer opinion and accept those that are for the benefit of the product and the customers.
A top UX company is that which assimilates all the data from various sources and analyzes them. Subsequently, they use this amalgamated mix of thoughts and ideas into tweaking their product. The best aspect of UX designing is that the designer an incorporate the customer’s opinion at any point in the making of the design. This is because they take the advice of the customers and gauge their experiences at practically every stage of development. Therefore, the end result is a product designed for the customer by the customer himself. In fact, customers can take credit for believing that it has been their idea. The advantages of such a concept are many. Let us look into a couple of them here.
The customer is convinced that he has played a major role in the designing of the product. This naturally increases customer interaction and patronage. He acts as a brand ambassador as well for the company. This automatically increases the sales and thereby the bottom line.
There is a lot of saving of money as well because it is always cheaper to incorporate changes in designing at the initial stage rather than at an advanced stage. It is natural for user to suggest a change or two to the design. In case it is feasible, there should not be any problems for the company to accept the same.
This is the concept of UX designing. Now, you should understand its popularity.