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Digital marketing channels and their importance

Digital Marketing involves the process of advertising through making use of digital channels like search engines, websites, social media platforms, email and mobile applications. Digital Marketing is the promotion of products or services via different forms of electronic media. It differs from the orthodox marketing in that it uses channels which help the businesses understand the marketing campaigns using analytical tools, concluding which method is working and which is not. It counts parameters like impressions, acquisition, retention, bounce rate, behavior, conversions, etc.


Targeting the niche is the objective of applying any digital marketing campaign. Digital marketing is so lucid that the customers have an access to all kind of information no matter what time it is or which place the customer is standing. The customer is also exposed to what other people are talking about your brand. These people may be friends, relatives, peers and most importantly media. Online reputation is the game Digital Marketing plays handsomely. Either you win or lose, there is no gray shade. Customers are looking for brands they can trust, and if your company fails to win in Digital Marketing, your market reputation and ranking is surely not going to move since the traditional marketing methods are slow and gradually becoming obsolete.

Every digital marketing company today is open to use online marketing since they are able to measure the conversion rate using real-time analytics. Web analytics gives the businesses an aid to understand the behavior of customers. It also helps them to know the changes they need to implement on their website to increase the customer engagement.

Digital Marketing provides the companies an opportunity to reach out to a huge number of customers and at the same time save a lot of marketing money. Every digital marketing company is very sincere in creating a digital marketing campaign to understand what modes are within the budget of the companies.

There are many channels in digital marketing. The most important are Content Marketing, Email Marketing, Pay-Per-Click, Search Engine Optimization and Social Media Marketing.

‘Content is King’. This statement has been echoing through the world of digital marketing. Content is the heart of any digital marketing campaign. Content is the center of every digital marketing strategy. The content should be rich, deep and relevant to the services or product a company is trying to sell. Content includes the extensive use of texts, videos, and graphics.

Email Marketing involves the process of lead generation through the process of collecting contact information like email addresses and phone numbers of customers who are likely to convert. The customer’s permission is taken to provide them with regular updates and information through email. Email marketing includes sending emails for the purpose of building the brand, creating conversions and provides the regular newsletter.

PPC or Pay-Per-Click is a major digital marketing channel which can deliver high traffic of potential customers using very less time. PPC includes investing in bidding on ads created for placement on search engines. The success of a PPC campaign depends upon how well the keyword research has been conducted as well as the information you set on the ads.

SEO or Search Engine Optimization involves different unpaid techniques which are used to help the website of a company to rank higher on a search engine result page (SERPs). Customers use a search engine to look for information regarding a company and its services and products. SEO involves activities like extensive keyword research, on-page and off-page optimization, link building, and other activities.

Social Media Marketing is one of the most important channels used in the field of Digital Marketing through which the companies can leverage on to creating successful brand awareness. Through SMM digital marketing campaign can gain great momentum by reaching out to targeted customers since the rate of people coming onto social media platforms is increasing steadily.

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Stories by Dusyant Kumar