October 17, 2017
My name is Renuka G U and I am a fashion designer. I completed my graduation from Esmod, a Paris-founded institute. I majored in Fashion Designing and Pattern Drafting. My collections mainly contain shirts for men. Being raised in a rich multinational society, I'm influenced by nature, different cultures, art and architecture. This also inspires me to create garments that are interesting, sophisticated and distinct.
I feel that there needs to be a change in the men’s silhouette. “Basically when women get to have that much variety in their silhouettes, why not men?” I ask.
Coming from a business background, where my family owns a company in Dubai, I have always considered being an entrepreneur as the most ideal thing to happen. With having to express my own ideas in the terms of creativity, making a fashion label was an ideal idea of expression.
I worked for a bank for few months and it was during this period I realized that I would like to enroll to a fashion school to try my hand at creating garments, where my interests lay. I was soon in a French fashion school getting a degree in Fashion Designing and Pattern Drafting. I enriched my understanding thereafter by working in a boutique for few years before starting my own label.
Hardships on my journey towards entrepreneurship
One of the main challenges for me was to get a workshop and a master who would understand my designs well to produce them. Since I was shuffling between Mumbai and Dubai, I had a hard time in getting the right place to produce the garment - and of course meeting a variety of people and going through the entire cycle of struggling till a right person was found was a painful process. Another issue I faced was quantity. I found that any factory or workshop would require to produce an enormous no of 1000+ for every style which was not ideal for a startup brand. It gives me great satisfaction that now I have found a workshop where my designs are understood, and made as per my requirements.
Also, I had to hunt for fabrics as menswear usually is limited to the conservative colors of blues, greys and whites. I now import fabrics from Hong Kong where I feel I can connect with the colors that I like to see the men in!
The Process of Product Creation
At first I create a mood board along with the color board. Then I choose the fabrics accordingly. Subsequently, I try and test them for color fading and color bleeding and shrinkage. I then create a style which I think I would like to use. Color synchronization is the next step. Lastly, samples are made and a move to production is initiated.
The brand that reflects endless compassion in terms of colors, styles, cuts, and variety. I hope that my brand creates maximum impact through its inherent creative themes. Colors are used as expression of one's mood for the day. I would like to use more non-traditional colors for men as well more selection in terms of style and cuts.
The pricing plays a very important role. It is based on where the fabric comes from and the amount of time it takes to perfect the details in the designs.
Looking into future
I hope the Menswear brand attracts men who want to look different from the crowd. I am designing, creating and producing a brand where my aim is to help my customers to easily relate with my brand message. I plan to extend the brand to more range of clothing in men, like t-shirts and jackets. I am already working on collection for Indian festive wear for men. I have set for myself a target in the coming year, of educating more number of people about the brand. Perhaps, it will be not out of place to mention here that I also plan to introduce maternity workwear for women in the near future.
I believe my strength of creativity, attention to detail, imagination, fabric recognition skills, sewing and pattern drafting ability and knowledge of color combinations will help me achieve my dream.
October 17, 2017
October 17, 2017