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Latest Digital Marketing Trends in year 2018

To cope up with the latest trend in digital marketing and remaining ahead of your competitors, here we are coming up with some of the digital marketing trends which are all set to rule the world of online marketing

Year 2017 at the edge of finishing again like every year and catching attention of all people to coming new year 2018. To cope up with the latest trend in digital marketing and remaining ahead of your competitors, here we are coming up with some of the digital marketing trends which are all set to rule the world of online marketing, so why stay back and come forward and adopt these new trends. Planning marketing strategy in 2018 for successful business and incorporating each of the marketing strategy in process of planning is a must thing to do. Going through all the best strategies will help the company in acquiring leads as well as converting connections of customers into engagement one.


1. Personalized experiences

Journey on the path of personalization to achieve the aim is the most common dream which every marketer see for his company. The exposure of people for advertising is big and had impact like they will engage them if one use different advertising from the traditional one and some times people really get bored with them as nothing new is offered. They have to focus on content marketing whenever they are making marketing plans with the objective of personalized experience for each and every customer. But the company get struck with the question is how they can cater the specific needs of each customer. The solution for this problem is rich content presents in a dynamic way. The practice of creating dynamic marketing automation strategies will help you in creating experiences particularly for customers who surely will match with their needs and specific preferences. Therefore, content should be such that it can intelligently target to personalize the needs of customers.

2. Video

It has always been an important part in the world of digital marketing as it acts as medium for advertising as well as content marketing too. Use of videos is gaining momentum in last few years, and will be at its height in the year 2018. Social Media like Twitter, Instagram, Facebook are improving themselves and their capabilities with the use of videos only. Adding videos increases the chances of coming into first page of search engines and help in raising the ranks of the websites. The audiences are likely to engage themselves on videos rather than some social posts without embedded videos. Videos provide a platform for connecting with large audiences from whole over the world and that is the reason why more and more people wish to know the right tips to  increase view on Youtube videos.  The text based content will not catch so much attention of customer which a video can do. There is space for explore in the case of videos as it can be shoot in various modes like preview program, movie trailers, new updates, tutorials and telling story of brand. Social media is leading their way when the concept comes to videos use. Overall, the videos increase accessibility so it will surely rule the digital marketing.

3. Rise of Chatbots

The advertising and digital world is ever changing one, they do not remain constant as eh functionality, technology, designs are every changing things which lead to change in digital marketing. Year 2018 will evolve number of changes in the world of digital marketing where virtual platforms are on their way to rule the digital world. Now, Chatbots are new trend for year 2018 which are some kind of artificial intelligence from which you can interact simply by text and these are straight forward interaction sometimes like asking about weather report or can go for asking complex issues like why there is problem in internet services. Chatbots are gaining popularity and making their way in digital world via social media as well as messaging applications. Reachability of these to massive audiences are leading the increased way of using chatbots. As the focus is turning to personalization as well as targeting capabilities, chatbot marketing is becoming popular to use it for sending individual messages for the purpose of meeting the needs and requirements if customers.

4. Unlocking social networks

From a long time, it has been a great conspiracy for social networks that they are engaged in listening to conversation of users and then using this conversation for selling purpose to advertisers. Think for a moment, actually it is not happening. The information which is available on social networks as well as messaging application are governed by rules of privacy and never leaked to any advertisers as it is protected with settings of privacy for the concern of people who are using them. It is the responsibility of social networks to respect the privacy of users and maintain the balance between their investors and users.

5. Search

It has been an important part in getting traffic on your website. So, it is always necessary to keep your eyes open for knowing how user’s search can make you change in your interests. For last few years, the voice search is gaining popularity and is liked by the customers and this interesting development is creating buzz in digital marketing. This facility is provided with many devices like Google app to satisfy their queries instead of typing the text queries first and then getting the results for search. Therefore, in 2018 there will be a definite increase in numbers of searches which are voices based. It will be surely a game changer during the making of plans for digital marketing.

So, this is all about digital marketing and what is going to happen in the coming year 2018. You should start looking for good digital marketing services that may help you outreach your business.

This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Writing is my passion and marketing is what attracts me. I love going deep in this fantastic world of digital marketing to bring some real pearls of result oriented success.

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Stories by Swadesh Rohilla