August 13, 2017
With passing time, there are significant changes and improvements in the digital space. We have witnessed the inception of ephemeral content on Instagram, innovations in live streaming, algorithm updates, changes in Google AdWords, and an overall amplified focus on unique, creative content marketing. An internet marketing company in India adopts new tactics to engage maximum customers on an even deeper level. Search Engine Optimization, Social Media Marketing, and Email marketing are some of the strategies employed by digital marketers.
Today, people are inclined towards using advance features of social media platforms, like Twitter, Facebook, etc. Digital marketing companies in India understand the rising demands of people and implement them in their work practices to yield maximum benefits. Below are the details of the innovative characteristics of these effective social mediums:
1. Live Streaming
The two major social networks, i.e. Facebook and Twitter have made live streaming easier than ever before. They have associated several publishers to roll the service out to all users. Users can start live streaming through the Twitter app, whereas previously, it was accessible using Periscope. To start with live streaming, brainstorm some ideas for your brand to engage audience. This can include:
• How-tos: Give message to people how to maximize their use of your specific product.
• Q&A: Host question and answer sessions to enhance engagement.
• Events: Broadcast an event your brand is hosting to make it accessible for people who cannot be there in person.
Note: Do not forget to make an announcement of your live stream in advance to ensure users do not miss it. Attract the audience upfront by writing a convincing, descriptive introduction to your stream so they will tune in.
2. Ephemeral Content
Ephemeral content is the demand of the modern times. It is define as the limited life posts that get disappear after a certain period of time. Earlier, disappearing posts were only a thing on Snapchat, however, Instagram has also introduced its own ephemeral content feature. Both Snapchat and Instagram Stories are designed for content that feels spontaneous and grounded in the moment. The good thing is that you do not have to spend hours filming or designing studio-quality sets. Just make quick, casual, bite-sized content! If your brand is new to this type of content, try using announcement teasers, behind-the-scenes gifs or videos, brand or snippets from events.
3. Snapchat Advertising
Broaden your ad buys with this platform! Take the benefits of its two exclusive features, like Sponsored geofilters and Sponsored stories.
Sponsored geofilters: It is a creative overlays that capture where you are or what you're up to in a Snap! So, showcase your band details using this amazing feature.
Sponsored stories: These stories are full-screen and play sound automatically if the user has sound turned on. You can send users longer videos, or an app install directly from the ads. This is a new features, and that is why it has a bit of an edge when it comes to user engagement.
These are some of the innovative approach, which you can also adopt to form a brand name of your business. Internet marketing companies in India are the most reliable source that can aid you to form a good name of your work in the market on the mass level. So, hire them today to reach the new heights of success.