NoddyCash's organic downloads without investing a penny.
March 01, 2017
Thanks to everyone out there reading this article. I'll tell you how we made our first 500k Plus organic downloads on NODDYCASH without investing a Penny.
Be practical with your theory.
Whenever a company creates an app, The first main aim of an app is to gather a right targeted audience. Somewhere, they have a strong feeling that getting right targeted install for a kick start is tough. I agree that's tough, but I'll never say impossible. Even we faced difficulties at first to get to
The FRIENDLY UI's - UI has to be made friendlier, A UI posses a potential of making user understand the use of app or flow of the app. I would like to clear UI development based on audience.
If your Majority of traffic is from-
Tier 1 & Tier 2 Cities - I strongly believe making use of custom animations,
Tier 3 Cities - Majority of population from Tier 3 cities aren't educated enough to handle and understand the Advanced animated UI's which results in uninstall of the app. So, if your traffic is more of from Tier 3 Cities, Calm down your UI. Make use of straight UI's, Use less of animations, Make fonts more clear, Try to show majority of information on the
SPLASH SCREEN - First impression is always the last impression, Make your Splash Screen highly attracted. As soon as a person opens your app, He must get a WOW on his face as soon as he sees the splash screen. A better splash screen makes person starts believing that application is definitely a great one.
Play Store "STORE LISTING" Description - There is nothing called SEO in Android app, You need to understand the importance of play store "STORE LISTING" in Developer console. STORE LISTING plays a key role in getting up to the right audience.
For Example - If you have a Travel Booking App for Bus Booking and Flight Booking-
App Name - "Use the term which can be searched, highly in Play store search."
Company Name - "Use your brand name here"
Short Description Example - Book our Bus tickets and Flight tickets with a click.
"Make sure to put such search terms in Short Description, which shows
Long Description Example - Long Description has to cover almost all the Keywords, A user is going to search in play store. For Example. Your long description must contain your app name for minimum 3 x times, Keywords such as Bus, Flight, Booking, Ticket, Travel, Online,
Other Keywords - Users use to search Cashback giving apps for travel booking, Payments through Paytm, Mobikwik, Online, Net Banking etc.
"Try to cover all of your keywords at least once in your Long description. Why am I again and again asking you to cover major keywords in the long description?
When a user search using a keywords, the google crawls the data from your long description and if the long description is covered with such keywords, your app will top the play store ranking slowly. The reason is play store ranking depends on
COVER Image - Suppose a user is somehow able to get
Screenshot Image - Try to include all the features of your app in screenshots. A better screenshot is the one which is full of features and is nicely edited enough to make user download the app.
All of the Google Play "STORE Listing" options
BE THE USERS EYE - If you have created an app, there must be something in the app which impresses the user to stay on or use the app. I would say getting installed is easy, but turning the same install to retain the app for
PS - Implement stuffs within your app which improves your retention.
SOCIAL Media Marketing
Facebook - Make sure to create your App's Facebook Page and Describe your app completely in your Facebook Page Info. Secondly Add your app url to Facebook Description.
Other than Facebook Page, Secret to get users from Facebook is joining the targeted Facebook Groups. There are tons of Facebook groups, Join on your selected groups daily. Selected groups here is, the group which is similar to your app needs. Try searching for Facebook groups with your keywords and Start joining. But
Do same on Linkedin, Twitter etc. But please do not spam anyone's wall. No one will allow you to spam there for free. Make sure you don't
RATE Us - Rating helps you in two
How to get ratings?
Just if you have enough users being interacting within the app and doing different activities. As soon as any user performs an activity which creates a feeling of done something great
Mind this Lines - " BETTER THE RATING, BETTER THE SEARCH RANKING".
When you follow all this basic