Use of Big Data Analytic in Automotive Industry.
March 22, 2017
The dominance of Internet in our everyday lives is not something to be explained to anyone who has had an access using any one of the many Internet-based devices.
It is also not a wonder that there will soon be many more devices connected to the Internet due to the rise in the growing Internet of Things (IoT). From small devices- watches, phones, tablets, to large “gadgets” envisioned by manufacturers, include cars or transportation trucks, for instance.
Most of the automobiles manufactured contain advanced technology, along with hundreds of sensors and plenty of onboard computers and processors. A non-connected car, such an information is stored locally, on the hard-drive or the so-called “black box” of the automobile. This is then used by the car manufacturers, repair centres and even the automotive insurance companies to obtain a damage estimation and other relevant information based on which they can form a conclusive opinion.
The Automotive Industry is now embedding Wi-Fi into vehicles, offering the world’s topmost mobile smartphone manufacturers the opportunity to integrate their communication to the car’s internal system. So, when you need to find your way, the GPS navigation will be of much higher assistance than you have ever experienced. Also, responding to emails in real-time and downloading MP3 to receive the latest in the music world, will be soon possible.
Simply put, with Internet connectivity implemented in the cars, the whole driving experience will reach a newer dimension and the systems will remain up to date.
On the automobile manufacturer’s end, they will be able to remotely update software systems, monitor engine performance, and also, improve the security.
It is estimated that by 2020, the connected car services will be worth nearly $40 billion in annual revenue.
How does Big Data help the Automotive Industry?
Big Data is used in the automotive industry to fine tune the customer’s tastes and preferences in every walk of their life that relates to the use of automobile.
Also, it will keep a record of your daily routine. If you are habituated to go to the Starbucks every morning at 7, the car will prepare a “plan” and show you the route and suggest relatable facts that it collects from your routine behaviour. In this way, the companies get to discover more about the consumer behaviour.
Also, the insurance companies are not left far behind. With the use of Big Data Analytic, they can monitor a driver’s performance and safety. While that may be a cause of concern for some drivers who might oppose the idea of being “watched” by insurance providers using sensors, it certainly provokes an interesting idea to support your next insurance claim if you are denied one.
There are virtually numerous possibilities, which will be conquered with the help of Big Data.
To overcome the challenges of innovation, fuel efficiency, costs and capacity using AI, machine learning, IoT, cloud and mobile solutions, employ professional IT consulting services, who help the automotive industry reduce waste, achieve high ROI, and improve overall efficiency.
Stories by Alex Wilson