Digital Marketing Strategy - Branding and Identity
December 14, 2016
Online brand management is a serious aspect of digital marketing and it actions as the focal point for all marketers. The success or disappointment of most businesses is guided by the management of the brand across the online policy and it gives a guided view for customers’ decision making process. So, what precisely is Online brand management? It is all about starting yourself as a credible, imposing and relevant resource across the digital field. It involves checking and guiding the digital presence to prudently project only the necessary and positive aspects of the brand across the online platform.
It’s all-inclusive – including any and all paths for public perception, such as your website, online reviews, social spread, third-party courses, search engine results and wherever you can find online conversations.
Because there are so many aspects in play, managing your online brand is enormously important. A study by the market investigation firm Ipsos found that 78% of consumers are subjective by online research. Get a handle on how your audience observes your brand, services and products. By handling your online brand, you can leave a positive long-lasting impression and drive brand growth and customer reach.
BrandStory trusts in making a strong connect with the customers and business networks and forge a link through clear and precise communication about the company, their brand, strong corporate ethics and values, corporate culture, corporate social responsibility in the direction of a good cause and for the improvement of the community.
We fix an in depth study on the brand's qualities like its theme, about the company, concept, target audience, its functions, how it can be attained and much more. As per the client's necessity, we prepare a plan to re-invent, innovate and spread the brand. We plan competitive positioning of the brand and develop references. Content is created for media advertising, digital branding, tie-ups, advertising and marketing campaigns.
Making an identity of the brand is the integral aspect and it's majorly done through a exclusive logo with a different font, color palette, layout and slogan. We help the customer in conceptualizing and spreading the identity of the company or the brand by making a suitable plan for visual upgrade of their logo and slogan.