Many of e-commerce websites face issues like lack of sales and inadequate consumer traffic. Now a day these issues can be easily overcome. But all you have to do is choose and deploy the right SEO strategy for your business. This will attract your customers towards your business and also ensures that they do not leave the page or website without buying your products or services.
Effective SEO technique is the key aspect of your marketing strategy. So, here are the 7 SEO strategies which will help you to increase your business online sales.
1) Keyword Strategy:
Keywords play the main role in determining how frequently your website is appearing in the search engine whenever a consumer search for a particular product or service. So, make sure you are using the right keyword for your business.
Well, you can take help of Bing keyword research tools and Google Keyword Planner. By this, you will come across many potential keywords for your business.
2) Use customized videos for your products:
Always look out for adding more values to your online portal. For example, having a video of the particular product which will guide the customer on how to use the product with their advantages will add additional value to your portal and business.
3) Reach out your clients through social media:
Not only presence of your business in social media is important, but also you have to engage with your customers on various social media platforms. This, in turn, will help you to create a trustworthy relation with your customers and also strengthen your brand.
4) Reduce e-commerce load-time:
If your mobile app or site is taking a longer time than usual to load an image or page, you better need to fix the issue right away. When the customers have many other options, they will never wait for the loading time. It makes them switch from your business to other. It is reported that the average time customer wait is not more than 3-4 seconds.
5) Write organic and unique content for your business:
Your potential customers do visit your portal and will check the reviews, videos, and description of the products. So, be prepared with strong, organic and effective content. But, do not create any hype or overstatements that usually mislead consumers that it may not fulfill their requirements.
6) Quality Link Buildings:
Link building is not just matter of numbers but also, quality matters. While creating back links ensure the sites have good traffic and reputation as well. There are chances where your website can get penalized.
7) Page like FAQ should be added to your portal:
To ensure your customers do not leave your page, provide all the information for which they might search. Create a list of FAQ which will help them to clear all their queries while they are purchasing the product. This will be helpful your business in the long run.
If you want to increase your online sales, make sure you are deploying new various techniques of search engine optimization. By doing this, it is ensured that your website gets the higher visibility hence increasing the sales. It also proves that all the necessity steps are taken care to make your customer happy with the service you provide and win their trust.
Stories by Anand Narayanappa