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FORESEEGAME : A new way of digital media

Foreseegame is connecting brands and consumers on a digital platform

Foreseegame is a Kolkata-based gaming portal that has taken an innovative approach to establish a direct interacting link between brands and consumers by offering a win-win partnership between brands and consumers through entertainment, games, brand promotion, social responsibility, surveys and consumer satisfaction on a digital platform, while providing concentrated consumer engagement for brands.

A web-based and mobile-enabled platform, Forseegame enables users to register and play games completely free of cost. The games are different in nature and playing these games requires knowledge, awareness and presence of mind. These are a mixed bag of fun, entertainment, knowledge and prediction-based games. Consumers can play as many games as they want depending on their choice and preference. Each game is sponsored by an attractive brand and the winners are gratified handsomely by the brands in the form of either cash or gift hampers, gift vouchers and discount coupons. The cash rewards get credited directly to the bank account of the consumers, while the vouchers and coupons may be redeemed at specified retail stores or through online. Gift hampers are delivered right at the doorsteps of the winners.

This format of advertising is very new as it is involves consumers instead of celebrities and rewards them directly. Foreseegame has already attracted some big brands like Big Bazaar, Myntra, Yepme, Dominos, Puma, Pantaloons etc. and gathered a big user database of more than 1 million registered users in a small span of time.

In today’s tough world, grabbing eyeballs is not sufficient anymore. Now, brands aim to engage patrons on a rooted level to foster long-term loyalty. Hence, digital media is emerging as one of the most powerful platforms in engaging people with renowned and reputed brands on a deeper level and the innovative approaches like Foreseegame are acting as catalytic game changers.

Foreseegame is the subsidiary of Microsec Enterprise. It is a privately held online Indian gaming portal, which lets users play prediction and opinion-based games free of cost. Microsec Technologies Ltd (MTL), a wing of Microsec Enterprises, runs Foreseegame. Foreseegame was launched in 2013.

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Stories by Bharat Bagrodia