A campaign in collaboration with NGO 'Smile train' and brand 'Milk teeth' that'll convert colored sketches into real garments for your kids!
January 19, 2017
Writing you from India's own, the only aesthetically curated brand Milk teeth (www.milkteeth.in)
As a tradition at Milk teeth, every children's day, we build a campaign to create awareness around the underprivileged kids of our society. It's our way to give back to the little kids who've been less fortunate.
Last year, we did a campaign called #giftaschoolbag. We asked people to donate fully loaded school bags to as many kids as possible. Each school bag had all the essential learning tools such as: book, stationary, some chocolates, water bottle etc. and costed only Rs 234. We were very happy to have hundreds of bags up for donation to the small kids who had an urge to learn. Attached is our campaign for your reference, which we ran last year.
This year on children's day, we launched a new campaign: #yourpieceofart.
The idea of 'your piece of art' campaign is to give out templates of dresses/shirts to kids and have them colour on them as per their imagination!
We would be happy to turn these sketches into real garments and send those back to them in a month. They could buy here: https://milkteeth.in/collections/homeware
Proceeds from the #yourpieceofart campaign go to Smile train, an NGO that treats kids with cleft palates and cleft lips for free.
Read all about these kids here: www.smiletrainindia.org
We're trying our best to get as much collection as possible, since one surgery for a kid costs about 80k. Would really want you to come join hands with us in this cause.
Attached is the #yourpieceofart campaign which you could share on social media.
Thanks so much for your support.