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catering traditional fashion online to the punjabi community

A community article by Virpal Singh

The punjabi community  is very well known for its love for the traditional fashion. The punjabis, not only in north India, but also around the world are savvy about the traditional fashion and love to wear the traditional attires in the festive celebrations, specially during the weddings. 

Muteyaar was started up in the year 2007 by Virpal Singh with the help of Jatindr Raj Kaur at Patiala to cater the need of traditional products online to the entire world. It was the first online store from Patiala City. Before Muteyaar, it was impossible to choose and order the products personally  from outside India. People had no option but to rely on their relatives' choice which was not  as per their expectation always. But with Muteyaar opening  its online store to the community, it became really very easy to find , select and order the right choice of products online. People colour now order online very easily their own choice of salwar kameez suits, kurta pajama, phulkari, and other  clothing. Muteyaar's patiala salwars are still  most favourite of the punjabis and it is one of the largest selling brand of patiala salwars and suits in the world.

Vripal Singh and Jatinder Raj kaur
Vripal Singh and Jatinder Raj kaur

With the time, Muteyaar took further steps to increase its portfolio of products and started selling traditional punjabi jewellery  also. With the addition of jewellery to its inventory, Muteyaar looked at increase in its turnover by many folds. Be it kundan jewellery, or jadau jewellery or gold plated jewellery, or bhangra giddha jewelry, everything is mow available online at Muteyaar at best prices. Customers from around the world order jewellery and get quick delivery within few days.

Muteyaar is the most famous brand for patiala salwar suits
Muteyaar is the most famous brand for patiala salwar suits

Addition of Punjabi jutti category at Muteyaar online store was a real help to the punjabi community abroad as it was nearly impossible to get the design of own choice in one's size otherwise. Now, people could select the design by own and get the delivery of punjabi jutti in own size requirement anywhere outside India. 

The Firsts of Muteyaar:

Muteyaar became the first online store in India to sell laces & latkans online

Muteyaar became the first online store in India to sell running length fabrics.

Muteyaar became the first online store in India to sell punjabi jutti online.

Specialities of Muteyaar:

Patiala salwars and suits

Traditional Punjabi Jewellery

Bhangra Costumes

Punjabi Jutti

Running Length Fabrics for Kurtis

Phulkari

Laces & Latkans

Muteyaar can be contacted at : info@muteyaar.org

Phone: +919988773670

This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Virpal Singh, the founder of muteyaar.com is an enthusiast about eCommerce and internet blogging. He loves to write articles about startups, specially in the field of eCommerce

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