February 08, 2017
These days you have an app for just about anything. But making an app is not an easy thing. You have to bear lot of things in mind before you commence with process of app development. Only when the need as well as technique of app development is clear in your mind should you go ahead with process of app development. There are few vital points to be borne in mind prior to app development:
Is your aim of app development promoting your present business or do you desire to earn money from app development?
Now if you desire an app to promote your business be it your pub or eating joint or your consumer product franchisee the best way is to explain to an app developer what exactly you want and stay away from nitty gritty of the process.
You actually need not learn too much as regards the process. Pick up some of the apps which you like and then explain them to design a similar thing for you. Apple has strict rules regarding apps which are meant primarily for marketing. So if possible make your app available for ‘free’. And once it hits the market inform your customers about the same.
Also make sure that an app which you make does not cater to a small market. For instance the app should not be for a seasonal product or entail a limited geographical area. In order to maximize returns make an app as an educational tool for the start. Try to develop an app at an affordable rate. Do through research as regards what the market demands and then get the app developed accordingly.
Should the app you develop be an iPhone based or Android based, or whether it should be available for both the platforms?
Android and iPhone platform make use of different languages. Therefore it is prudent to develop an app for one platform to begin with. This will definitely keep the costs down. It is tougher to get downloads as well as money from an Android based app so stick to an iPhone app. Nevertheless, in case you are of opinion that Android suits your better, then go in for Android app development.
Should your app be available free of cost?
Pricing is a big thing to be borne in mind as far as app development is concerned. Games as well as entertainment alternatives are available free on Android. Only highly complicated niche apps are available at a price. So what is recommended is that make two versions of the app, one which is paid and other which is free. Analyze which fetches you more money and go for it. Also, experiment with the concept of in-app purchases as well as other monetization alternatives. In case you desire more downloads, try making a free of cost app.
What type of app is good for you?
Before making an app, just determine whether there is demand for the app which you are going to produce in the market. Check US iTunes store on regular basis, in order to get an idea about the top free of cost and top paid apps. Also search as regards the leading grossing apps in the category in which you are keen. If you feel that people are keen on downloading kind of app which you desire to make go for it otherwise discard that idea and work on some new app development idea which will fetch you better returns.
Is it prudent to hire someone for app development or develop the app yourself?
In case you desire to have your own app development business then the best thing is to learn the process of app development yourself. Collect information as regards how the app market works and so on. Learn about what common mistakes developers commit and then avoid doing them.
But, in case you just need one app for promoting your business then it is better to hire expert services of an app development company. They know their task well and will help you achieve your aim. There are several freelancing app developers who will do a good job at a reasonable rate.
What is risk involved in app development?
It is advisable to build a wide range of different apps, rather than focusing your energies on just one hi-end app. Keep the risk appetite low. This will expand your chances for success. If you are a beginner, it is simpler to make money from small apps rather than planning a big one. In process of mobile app development you will learn a lot from each and every app which you publish. This means that quality of every subsequent app will be better. You will commit mistakes and then learn from them. So in the beginning keep the costs low and you will eventually become an expert in the process of app development.
These are some of the points which you need to work on prior to developing your business app. Stay focused on what you do, and success will follow way eventually.
Stories by Arun Goyal