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Intuition for a startup

This is an article about how intuition is required for a startup.

Rigor cleans the window through which intuition shines. 

When a beginner learns about startups, he/she often sees terms like MVP, Funding, Return on Investment, Go to Market Strategy etc. These terms usually overwhelms the beginner into thinking that this startup business is about just learning to understand these terms and the business side of business, so to speak i.e. ultimately how these big firms are currently operating. One gets so involved in learning to behave like a professional business that one forgets that the business side of the business comes later.

First comes the intuition, your ability to realise and feel the demand of something in the market, which is mostly driven by personal experiences.


Have you ever wondered? Why a lot of successful consumer startups are born due to the founder's own needs. Be it Google, Facebook or Dropbox or Apple or Twitter(yes, even twitter). All are born due to founder's intuitive understanding of the need for their product. They didn't go on crunching numbers to see how many users they'll be getting on the first day or in the first month. They understood, even believed at a fundamental level that their product is needed.


 How?

Because they needed it themselves. They wanted to themselves use a product and then knew how to build it. Some make it, some don't. Those excel sheets may be true, but they won't push you to go that extra mile for your startup like something you yourselves want, that something you intuitively believe will help you live better. 

Did you know there was no Bitcoin transactions in almost first one and a half years of its existence. Would you waste your computer and energy resources for such a long time for something that an excel sheet or some guide(even a customer) somewhere told you to build?

I don't think so. I don't think there's an alternative to belief in your product.  I don't think you could build a startup if you don't need the product yourselves or through your own personal experiences in life believe that your product is the best.


This is why it's even often said to build for yourselves. We're all alike in some aspects and all unique in others. If your products taps into your demands' similarities with others' demands, you'll make it big. If not much, you'll make it small or you'll have to try again. But in the end this is how a startup is going to get built, by intuition and not by facts and figures as much as the experts think it'll. The game is economy, and you've the best chance at it if you play it your way, even better if you have fun playing it.


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