When training plays such an important role which is not only beneficial for the business but also for the salesforce as it increases their efficiency to meet the challenges in any organization
Training is an important factor in the smooth running and success of any business organization. Whether you are employing new staff or introducing a new skill or it may also be an important change in the business proceedings, the workforce must be instilled with a sense of responsibility in order to reach new heights and achieve productive goals.
But even when training plays such an important role which is not only beneficial for the business but also for the salesforce as it increases their efficiency to meet the challenges in any organization, it has always been a neglected factor of a salesforce rollout.
Reasons for neglecting the training process:
There are many reasons for overlooking the salesforce training aspect in an organization. The first and foremost is the budget criteria. Its true training is an investment made by the organization on the employees they appoint. A business might not have the needed resources to fund for a training session from a reputable salesforce trainer. Even if the organization provides training for its staff it is also many times observed that the employees attend these training sessions, gain expertise and knowledge and drift out of the organizations to look for better opportunities. This makes a waste of the company’s investment on the employee. Another reason for overlooking the training factor by many organizations is that they believe in do-it-yourself training. They expect the employees to learn as they work on their jobs. And it is also accepted to some extent by the employees as they go about their work on trial and error basis. But introduction of a new technology in the business is a different issue where there are no margins for errors.
Here are some benefits to be known by businesses which will give them the much needed boost to make salesforce training an important and mandatory part of the organization:
1. Return on investment:
This is the basic and the best benefit derived from training your salesforce. As we said earlier training the salesforce calls for huge investments. But the return on these investments can be seen in the overall productivity and the progress of the company as well as the profit it reaps from this progress. Statistics state the comparison between companies providing salesforce training versus company not providing the salesforce training which state that companies which provide training yield a larger percent of profit as compared to the companies that do not provide training.
2. Regulation of the business process:
For smooth running of the different processes of the company it is necessary for every individual in the salesforce is aware of its working. This is possible only when they are provided with the necessary information about the working of the process which is again possible when they are provided the right training. It takes the combined effort of the salesforce to work as a team and determine the best way to implement certain process which can be introduced in the due course of the business. It is always advisable to keep record of the working of the process for future training purposes.
3. Regulation of data:
Most of the company’s in the advanced tech savvy environment of today have adopted the use of computers for handling the data in the company. Countless dashboards and reports are made and forwarded everyday for the smooth running of the organization. The higher end of the salesforce depends on accurate and reliable data from the lower end of the workforce for making accurate and beneficial decisions for the company. If the salesforce is not adequately trained for the purpose there could be some major drastic decisions made by the company on the basis of the data forwarded by the lower end of the sales force which ultimately might not be profitable for them.
4. Satisfaction of the employee:
Every employee dreams to be the best in their endeavor. When they face problems at work due to lack of training it breaks their morale resulting in inefficiency in work and decreasing interest in their job. A trained salesforce renders efficient and productive results which is beneficial for the company in monetary means and also confidence boosting for the employee which encourages them to work even better.
5. Better service to customers:
A trained salesforce is always an asset when dealing with the customers of the company. When a customer comes in with a complaint or doubt about your product and services he expects to be dealt with immediately and not handed over the some other person over and over again due to lack of knowledge of the person he asks for help. If the salesforce is adequately trained and informed about the product and services of the company which include the complete details along with the pros and cons, he/she is better armed to serve the customer better.
6. Pushing and closing important sales:
Persuading a customer to buy your products and services is both an art as well as a science. The backup of a training session for the salesforce which allows him an insight of the products and services of the company helps him to push sales to potential customer and close huge deals.
Salesforce training is fast becoming the key to success for all organization. So next time you employ a batch of newbie’s take time to introduce them to the processes involved in your company along with the knowledge of how they work. I am sure you will see good results
Stories by Sagar Mandan