A new year is about to start, so it’s the right time to start planning for the next year digital marketing campaign to make your business win. With every passing year, this arena is rapidly evolving that centers around customers.
The year 2016 is coming to an end but one thing that remains intact is the role of digital marketing in making your business the king in the online world. New opportunities are on its way as we look forward to 107. But, if you want your brand to grow, follow an analytical approach and stay in-line with the current market trends and technology. Customer preferences change widely with time, so it is important to take this into consideration while planning a perfect digital marketing strategy. If you are lacking sufficient knowledge and time, then hiring a reliable and professional digital media company in India is a great option.
1. Create Connections:
Don’t just sell products/services through digital marketing, create a connection with your audience. The success of blogging, social media, and marketing hubs are the evidence of this. Thus, for this, you ought to understand the needs, concerns, and challenges of your customers to offer them just what they want. Personalized, knowledge-based and delivering relevant content will take you long way. So, engage your customers by delivering compelling and convenient content/visuals.
2. Increase Engagement:
Well, now the nature of people is social and they should feel a connection with your brand, product, people, etc. This is quite challenging for most of the brands, but hiring an efficient digital marketing agency in India works as a survivor. As it is easier to buy links but not engagement. So, make your customers feel connected with the people behind the brand and in 2017, look for ways to convert them into brand evangelists.
3. Emphasize on Visuals
If you look at the social platforms who are rising immensely are all visual mediums like Facebook, Instagram, Snapchat, etc. So, no matter how good your content is, it needs to be visually compelling that can engage customers with it. The power of visuals is great as they can be remembered for long. It can be infographics or a compelling visual post that will make you win. Also, look for other digital marketing ways in 2017 that are based on visuals.
4. Follow 80/20 rule:
As per a well-known principle, almost 80% of the customers won’t engage with your marketing efforts and 20% will spend some time to look at them. Of those about 5% will follow your call to action and will convert. So, while planning for 2017 digital marketing campaign understand the strategies and customers that come under that returnable 20% ratio to build it around them.
5. Analyze and Optimize
The world of digital marketing is rapidly changing and if you stay constant then you will be left nowhere. So, keep analyzing the result of what you are doing and constantly seek improvement to engage more customers. Because what worked last year, won’t work this year, even changes from month to month. Thus, in 2017, constantly analyze your results and keep evolving with your customers.
Technologies are continually advancing and so is the social media and other digital marketing platforms, thus, no matter which platform you are focusing on, these above rules will help you grow in 2017. So, be ready to move with the flow of digital marketing.
January 12, 2017
January 12, 2017
Stories by Meena Sharma