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Here are 5 tools that you can use for your Conversion Rate Optimization Implementation.

Google Analytics

https://www.google.com/analytics

Google analytics is the king in its own space. It is the best tool for beginners. Some important features to look at, include - Sessions, Users, Page Views, Page / Session, Bounce Rate.

Pricing: Standard Version is free

KissMetrics

https://www.kissmetrics.com/

Kissmetrics helps you understand what customers are doing on your website. The difference between Kissmetrics and Google Analytics lies in how they do their tracking. Read more here - https://blog.kissmetrics.com/google-analytics-and-kissmetrics/

Pricing: Available Here

Survey Monkey

https://www.surveymonkey.com/

This is probably the best tool for conducting surveys. Use it for producting testing, user ideas, Feedback, Market Research and many more.

Pricing: Available Here

Unbounce

https://unbounce.com/

Unbounce helps you create better landing pages that convert. and convert fast.

Pricing: Available Here

Zarget

https://zarget.com/

Zarget has a whole range of CRO tools which are needed for your website. Right from Heatmaps to A/B Testing to Funnel Analysis. It has everything you need for a perfect CRO. The latest addition to their feature list is Session Replay - https://zarget.com/features/session-replay.html

Pricing: Available Here

Why is CRO important ?

Happy reading,

Ankit

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