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Choosing a good SEO package can be tricky. This is more so if you have never used the services before. In addition to that, you have to account for the fact that different SEO companies offer different packages. What you may find in one company is not what you will find in another. Taking the time to understand the packages is the best thing you can do when searching for the right company and package to use.

SEO has become an important part of all businesses, whether you are running a small or big business. This is what enables your business to be found and it is what influences your returns on investment. However, for you to have a successful SEO strategy, it is imperative that you pick the right package. You have to pick the package that enables you to meet the specific requirements of your business. Needless to say, this can be very hard to do. The good news is that there are a number of things you can do to ensure that you end up with the best package.

Kinds of packages

There are mainly two kinds of packages that are offered by the SEO firms; standard and customized. Just like the name implies, the standard package will include the standard SEO services and activities. This will only cover the necessary things that are needed for your type of business to excel in online marketing. There is a fixed set of offerings available under this package. The cost is also much lower than that of the customized package. The standard packages are appealing to the businesses that are new to SEO.

The problem with the standard package is that not all the services offered may be required for the promotion of your company. It makes no sense to pay for something that your business will never benefit from. This is why most companies go for the customized SEO package.

The customized package includes custom services. This is a package that is tailored to the unique needs of a business. Although the custom package is more costly, you will be guaranteed that you are spending your money on something that is adding value to your business.

All things considered, when deciding on the package to use, it is good to make sure that you are getting all the services your business needs to excel. The main services you should make sure you are getting include keyword analysis and research, content writing, tracking, directory submission and blog posting.

What a good package should have

As a business owner, your primary objective is to make sure that you get maximum return on investment from the marketing campaign you invest in. This is more so when it comes to SEO. For this to happen, you have to make sure that you are getting services that actually benefit your business and not those that just make the package bigger. Below are some of the important services that should be included in your package.

Content marketing

When it comes to Internet marketing, content is the most important component. Visitors come to your website because they are interested in what you have to offer. This is mostly because of the quality of your content. This is why you need to make a significant investment in the content on your website.

The content includes webpages, white papers, blog posts, videos and images and more. For the content to benefit your business, it has to be keyword-rich and it should also provide relevancy to the search. This is the only way you will be guaranteed of improving your site’s ranking on SERPs. Needless to say, the content on your website needs to be informational to your target customers.

Local SEO

Content marketing will not be enough if you don’t consider local search engine optimization. For any business that operates locally, local citations are a crucial part of SEO success. Search engines use NAP citations (that is name, address and phone number) from the major directories (Facebook, Google, Yellow Pages, Yelp and others) on the Internet. These are used as factors for determining search rankings.

Still on SEO citations, the SEO service provider should engage in hyper-local SEO campaigns. The local SEO optimizations will include the use of local phone numbers, creating content that is locally focused, getting backlinks and having a local address, office, store or warehouse.

Local search engine optimization is not easy. There is a lot of work that needs to be done. This is why you should make sure that you choose a package that includes local SEO work. It will save you a great deal of time and money and at the same time increase your ROI.

Website reporting and keyword tracking

Another important service that should be included in the package is website reporting and keyword tracking. Any package that you pick should include this service. This is for the simple reason that website reporting and keyword tracking is the foundation for insights into the performance of a website.

Not getting a monthly website repot or tracking from your SEO company will be more like having a HVAC company that installs a new unit but never installs the thermostat. You will have no control over what happens. To keep track of everything and to make sure that the service provider is driving you towards your goals, you have to request for the website report and keyword tracking. This is the only way you will be able to track your ROI.

The choice of an ideal package is never easy. There are so many things that have to be considered. It is up to you to make sure that you find the best company to work with, like rankingbyseo.com, and make sure that you select the best package for your business needs. The goal is to always match your goals with the package that is being given to you. Do not pick a package simply because it is cheap but because it will help you achieve your business objectives. 

This is a YourStory community post, written by one of our readers.The images and content in this post belong to their respective owners. If you feel that any content posted here is a violation of your copyright, please write to us at mystory@yourstory.com and we will take it down. There has been no commercial exchange by YourStory for the publication of this article.
Lalit Sharma is an SEO consultant who runs a SEO house called Ranking By SEO. He is specialized in link building and other SEO related activities. You can also find him on Twitter, Google+ and his personal blog.

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