Tips and Tricks on converting that user to a paying customer
September 08, 2017
Your best customers leave quite an impression;
Do the same, and they won't leave at all.
~ SAP Ad
Every organic visitor to your website is a potential client of yours. Getting visitors to your site, converting them to a customer and then converting them to your repeating customers is how your online business will succeed.
We will discuss few of the most result oriented and proven methods to get more number of conversions on your site.
Ensure that you have great content on your website. Irrespective of what page it is, the content needs to be good. ‘Great content' is a term that is misunderstood by people. It does not mean you need exceedingly difficult words where you use extreme vocabulary powers; this may make your customer leave on the first go itself.
"The rat the cat, the dog, chased killed ate the malt."
This is what happens when you try to be esoteric. If the content is difficult to comprehend, the user may leave your site. Let your content be to the point, simple, easy to understand and relevant. You do not have to stuff the keywords at random, but in a way that would make complete sense to the reader.
In most of the cases where a user had planned to purchase your product or service, and he returns without doing so; the primary reason was found out to be confusion and queries. A visitor will not make efforts to find out a page, pass through your FAQ section and then reach your contact page.
The contact page or the live chat option needs to be handy and visible to the user. If it is feasible, always give priority to the live chat and design the web page in such a way that the chat option is visible. Also, try using a chat software that lets the user type first and then collects their email
While you offer a free trial of your service, your customer will use it for a specified time frame, and they will get used to it. You are then indirectly forcing them to purchase your service or product for a longer duration.
Research from Totango on 10k visitors found that when a credit card was required, 2% signed up for a free trial and out of those, 50% users subscribed to the paid version.
Without taking the credit card details, 10% signed up for a free trial and 15% of the total, subscribed to the premium membership. Thus, the no credit card method brought in 50 more users to the premium membership as compared to the previous one.
Share the statistics keeping the below in mind:
- Mention figures that make sense and represent the number of how many customers have purchased your product or a service.
- If you are getting good ratings from your clients, highlight those ratings.
- Never, forget to write testimonials. Always write the testimonials with the person's photo, his name, company, designation and the URL to their website. This gives a positive impression on the customer's mindset, and it also seems trustworthy.
- Show live statistics; These are the figures that show the recent sales or visitors. For example, this product was purchased by nine customers in last one hour. Currently, 523 users are online on our service platform. This gives a sense of your authenticity and capability.
E-commerce sites are taking the lead in this area; Their websites are personalised for every visitor of the site. For the first time, when the visitor comes up to your site, the analytics software records their activities; including his flow on the product/services page, which products does he visits, and more. From this analysis, more products related to one's taste will are displayed.
A smarter system can show other relevant products that are shown in the recommended products as well. For example, a user is viewing shirts on your site; you can simultaneously show him trousers as the recommended products. Thus, helping to increase the sales on your site through cross-selling.
While you are selling your goods and services, you can offer discounts such as: "If you buy in this session, you will get a 5% discount". It could also be like going for a year together will get you the service at $16 instead of $20. Along with such types of discount offers, highlight what they are saving.
So, you can write "Save $4/month by shifting to the annual plan!" These kinds of statements where you highlight their savings bring the customer in a positive mood and make selling easier.
Web development companies recommend their clients to enhance their website concerning the loading time. This is very crucial when it comes to increasing your conversion rates. According to the case study by Radware, 51% of online shoppers in the US claimed that they might leave the buying process if the site is too slow.
The above points on converting your visitor to a customer can be utilised as per the structure of your site and the products or services you sell. Implementing even a couple of these points on your site, with proper supervision and guidance can bring you positive results.
Stories by Karan Shah