Vodafone’s solutions helped OYO, India’s largest hotel network, ensure better ROI on their marketing activities and become a Ready Business.
OYO needed to generate higher quality business leads and improve the ROI on marketing activities.
They wanted to identify different customer segments across multiple cities.
OYO needed to create custom communication for these target audiences.
Vodafone’s Digital Engagement Platform, a proprietary analytics tool, helped filter target customers into groups such as business executives, frequent travellers, couples, tourists and youth for OYO.
Tailored messages with attractive offers were then pushed to each of these customer segments.
Lead generation showed significant improvements for OYO over their earlier process of regular SMS blasts.
Engagement was improved with tailor-made messages to specific customer segments.
The targeted messaging campaign resulted in improved ROI.
So, let's make you a Ready Business too.
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