Brand Factory’s Raksha Bandhan campaign to celebrate importance of achieving dreams


Brand Factory, India’s largest discount fashion retail chain, has introduced a ‘#BrotherLikeNoOther’ campaign to celebrate brothers who help their sisters achieve their dreams.

The aim is to make Raksha Bandhan 2018 a unique experience for siblings, and the Future Group concept believes that there are “unimaginable ways a brother supports a sister no matter how challenging and sometimes unachievable her dreams may seem.”

In a statement, Roch D’Souza, Chief Marketing Officer, Brand Factory, said, “During festivals and occasions, Brand Factory would like to be more relevant through its offerings and fabulous discounts to its customers. Through Raksha Bandhan Campaign, we wanted to highlight a role what brother can play in the sister’s life. He is an enabler and believes in encouraging her to follow her dreams.”

The brand’s Facebook, Twitter, and Instagram handles began the campaign this week through posts, contests and more, urging participants to share experiences of how brothers have been solid support systems.

Brand Factory was launched in 2006 and has 72 outlets across 30 cities in India.