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'The biggest challenge is to get your brand known' : Vineet Bhagat, Aesthete International

27th Nov 2018
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Aesthete International has been into the trading business for 30 years. The company currently focuses primarily on north India, in both organised and unorganised markets, to establish a number of its retail brands. Vineet Bhagat, a representative from Aesthete, talks with SMBStory about the company's current challenges, and its extensive use of social media for building the brand.

(Video production: Mohit Sabharwal, Camera: Manoj Upadhya, Interview: Vincent Arthur)

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