Bhadohi in Uttar Pradesh is known in the world for its handmade carpets and brass artifacts.
Now, under the 'One District, One Product' scheme, the state government sale of these carpets will be done directly through online booking. For this, the Uttar Pradesh government has tied up with Amazon India.
The state government has selected one special product from all the districts of the state, including the Bhadohi carpet. This generates Rs 10,000-million business, including exports every year. Millions of weavers and workers are employed in this industry.
For the convenience of carpet exporters, the government has also decided to push for easy regulations.
Amazon India through its ‘Kala Haat’ programme will help traditional industries, synonymous with respective districts of the state, to leverage ecommerce to scale and access the Indian market, the company said in a press release in Lucknow.
Under the programme, a wide range of benefits will be offered to 300 MSME sellers registered under the UP government's ODOP scheme.
Amazon will provide these entrepreneurs training, account management guidance, marketing tools, and world-class infrastructure of storage and delivery network to aid their progress through online selling.
From Banarasi silk saris, carpets from Bhadohi, Chikankari work from Lucknow, leather goods and footwear from Kanpur and Agra, locks from Aligarh, to brassware from Moradabad -- all these items will get access to a much broader customer base through the Amazon’s marketplace.
Sports goods from Meerut and wooden products from Saharanpur will also be available for online buyers, the release said.
Through its Kala Haat Programme Amazon India has been introducing lakhs of weavers, artisans, and crafts people across various clusters in India to digital commerce, Director & GM, Seller Services, Amazon India Gopal Pillai, said.
Chief Development Officer Harishankar Singh said that the districts which have been selected for the online sale in the state also include Bhadohi and its carpet. The government has taken this decision to deal with the global challenges of the market.
Apart from this, handicrafts related to this industry will be linked to the government's beneficial schemes and they will be benefited from it. Rewards will be given to weavers and benefits of pension will also be given to them. There’s a push from the government to encourage the youth to take up these traditional crafts to revive these local industries.