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CK Prahalad took the business world by storm when he published his book The Fortune at the Bottom of the Pyramid in 2004, where he talked about the immense potential of doing business with the world’s 2.5 billion poor people, who live on less than $2.50 per day. As with any new path-breaking business concept, […]
08 Jun 2016
The year 1950 saw less than one billion people living in crowded urban spaces, a number which is expected to go up to six billion by 2020. Forty-one mega-cities will house more than 600 million people in the next 15 years. People living in urban spaces will make over 50% of the global population, and […]
28 Nov 2015