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Pricing strategies
12th Jul 2023
How Starbucks' 10 Cent Price Hike Brewed $85M: Lessons in Strategic Pricing
AI Gen
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7th Jun 2023
Nowhere to go: SMBs say WhatsApp Business API pricing hurting budgets but lack other options
In Depth
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30th Sep 2020
Five pricing strategies for your services business: Advantages, disadvantages and when to use
Opinion
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4th Jun 2020
3 ways competitor price tracking can make your brand profitable
Opinion
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29th May 2018
Yes Madam bets on affordability, transparency to disrupt the beauty services market
Startup
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10th Mar 2017
Why entrepreneurs may have to pay a high price for mis-pricing
Opinion
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2nd Aug 2016
The curious case of dissonance in MRPs for same products in e-commerce
Learn
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30th Oct 2015
Singapore-based Shopmatic starts operations in India to build online presence for individual entrepreneurs and small businesses
Stories
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11th Mar 2014
Two-Sided Markets and Platforms: the theory behind the new-age startups in India
Resources
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