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The Ideas Exchange
8th Dec 2010
Rural Marketing Congress Day 1: Breakthrough strategies to rural India
This is a guest post from Namit Agarwal, Communications Manager in Samhita Social Ventures.Capturing the rural market and serving the Bottom of the Pyramid (BoP) is high on priority for most Indian co...
Think Change India
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27th Oct 2010
Attend the Rural Marketing Congress for breakthrough strategies to rural India
For all the talk about the bottom of the pyramid, few companies have been able to understand mindsets and cater marketing messages for the untapped market. In the effort to focus on this issue and pro...
Think Change India
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