TalentSprint and IIM-C’s new course proves why AI and marketing is a potent combination
About the session

Every single human being on this planet is a storehouse of data. If harnessed correctly through Artificial Intelligence (AI), this data can help create incredible customer experiences, personalised content and targeted audiences. However, AI is an underused weapon in today’s marketing campaigns, with agencies utilising a mere 5 percent of the data available. Traditional marketing is stymied in its efforts to use customer data, and digital agencies are still hesitant to use a relatively new technology.

Spotting this gap, TalentSprint, in association with IIM-C, is now offering the Artificial Intelligence-Powered Marketing course. Taught over six months, the course offers live interactive classes, real-life case studies, capstone projects, a campus visit and more. 

To discuss the course, and all things AI and marketing are Shridhar K, Chief Business Officer at TalentSprint and Aritro Bhattacharyya, Senior Director, Sales and Marketing at TalentSprint. Listen in to this freewheeling interview with YourStory’s Associate Programme Producer Shivani Muthanna, as they discuss how AI can optimise marketing campaigns, TalentSprint’s partnership with IIM-C, AI-driven marketing, and different facets of the course.

Click here to know more


See More See Less
Video not supported in your device
Up Next
Up Next
Suggested stories from YourStory TV

Fabulous Workplaces: 3SC
00:04:35

The mobility sector’s tech edge
00:29:20

Deepak Jayaraman on making the right choices for long-lasting impact on your business
00:14:45

Non-Personal Data Governance and the Personal Data Protection Bill, 2019
00:00:00

Curodoc: The story of quality healthcare at every doorstep
00:15:36

Unlocking business impact with cloud solutions
00:28:44