Branch Metrics is a deep linking solution for app developers and marketers that raised a $35 million Series B round early in 2016. Branch links drive app conversions, engagement, and retention on every marketing channel. The company has been very aggressive globally and started activity in India as well. In this video, we catch up with Ankit Saxena, their tech evangelist, and Harshad Jagtap from the marketing team at a hackathon, to talk about the efforts they are making towards building a developer ecosystem in India:
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